10 Effective Business Follow Up Email Samples for Boosting Customer Engagement

Are you tired of sending follow-up emails to your potential clients and receiving no response? Don’t worry, we’ve got you covered! In this article, we’ll be providing you with some useful business follow up email samples that you can use to reach out to your clients and get the conversation started again.

We understand that drafting these emails can be daunting and time-consuming, especially if you’re unsure of how to approach the situation. But, with our samples, you won’t have to worry about that. Our examples are comprehensive and cover various scenarios, making it easy for you to edit them according to your specific needs.

With our business follow-up email samples, you’ll be able to re-establish the connection you may have lost and hopefully close the deal. So, what are you waiting for? Head over to our website and find the best follow-up email for your situation. Give your business the push it needs and boost your sales with our tried-and-tested business follow-up emails!

The Ultimate Guide to Crafting the Best Follow-Up Email for Your Business

If you’ve ever reached out to a potential client or customer only to receive no response, don’t worry – you’re not alone. In fact, according to a recent study, it takes an average of 8 follow-up emails to finally get a reply.

But how can you turn those non-responsive contacts into paying customers or loyal clients? Crafting the perfect follow-up email is key. With the right words and structure, you can capture their attention and encourage them to take action.

Here are the steps to follow for crafting a winning follow-up email:

Step 1: Personalize your subject line

The subject line is the first thing that your recipient sees, so make it count. Instead of a generic subject line like “Following up”, try including something personalized like their name or the topic you discussed in your previous communication. For example, “Jane, follow-up on our conversation about your marketing goals”.

Step 2: Acknowledge your previous communication

Begin your email by acknowledging your previous communication, whether it was an in-person meeting, a phone call or an email. This shows that you’re attentive and interested in building a relationship.

Step 3: Provide value

The next thing you should include in your follow-up email is something of value. This can be a helpful resource related to your previous conversation or some industry news that might be of interest to them. This not only shows that you’re knowledgeable but also that you’re genuinely interested in helping them succeed.

Step 4: Make a clear call-to-action

Finally, end your email with a clear call-to-action. Instead of leaving it open-ended or vague, try something like “Let me know a time that works for you to schedule a call next week” or “I’ll follow up with you on Friday to discuss next steps”. This prompts your recipient to take a specific action and makes it easy for them to respond.

By following these steps and crafting a personalized, value-packed follow-up email, you can increase your chances of getting a response and ultimately building a successful business relationship.

7 Sample Business Follow-Up Email Templates

Following up on a Meeting Request

Dear [Name],

It was a pleasure meeting with you the other day to discuss further opportunities to work together. I am writing to follow up on the request we made to schedule another meeting.

There are a few dates and times that work on my end, and I hope they work for you as well. If not, please let me know your schedule and availability so that we can find a time that works for both of us.

Looking forward to our next conversation and strengthening our business relationship.

Best Regards,

[Your Name]

Checking in on a Deal Progress

Dear [Name],

I hope this email finds you well. It has been a while since we discussed the proposal for [Project Name]. So, I thought I’d check in to see if there are any updates on your end.

As we continue to move forward with the project, please feel free to reach out to me with any questions or concerns you may have. I would be happy to provide any additional information, including the status and progress of the project.

Thank you for your ongoing trust, and I look forward to continuing our collaboration.

Best Regards,

[Your Name]

Following up on an Invoice Payment

Dear [Name],

I hope you are doing well. I wanted to follow up on the invoice sent to you on [Date]. I have not received the payment yet and wanted to ensure it was not overlooked or lost in transit.

If you have any questions or concerns regarding the invoice, please let me know, and I can help get things sorted. We value our business relationship with you and would hate for something like this to get in the way of it.

I appreciate your prompt attention to this matter.

Best Regards,

[Your Name]

Providing a quotation follow-up after sending a proposal

Dear [Name],

I hope this email finds you well. I wanted to follow up with you regarding the proposal we sent on [Date]. I am writing to confirm if you have any questions or concerns regarding the quotation provided.

If there are any necessary changes or modifications, please do not hesitate to let us know. We would be happy to work with you to make things work better for you.

Thank you for considering our proposal. We look forward to the opportunity to work with you and provide excellent service and solutions to your business needs.

Best Regards,

[Your Name]

Following Up on Partnership Inquiries

Dear [Name],

Thank you for your email expressing your interest in partnering with us to expand your business. I wanted to follow up and clarify any questions you may have.

Can we schedule a call or a meeting with you to discuss further and fully understand your business needs? Our company has several solutions that could be tailored uniquely to fit your company’s goals, vision, and mission.

I look forward to hearing from you soon.

Best Regards,

[Your Name]

Following up on a job opening application

Dear [Name],

Thank you for your interest shown in the opening we posted on [Date] for the position of [Job Title]. I wanted to follow up with you to confirm receipt of your application and ensure there are no questions or any further information you may need from us.

We have received lots of applications from various candidates, but we are going through them carefully to select the best fit for the position. We will communicate with you shortly. If you do have any questions, please let me know.

Thank you and wish you all the best.

Best Regards,

[Your Name]

Following Up to Rekindle a Stale Sales Relationship

Dear [Name],

I hope this email finds you in good spirits. It’s been a while since we last communicated regarding our business relationship. I wanted to follow up and check in on how things have been going for you and your organization.

Given the past relationship and successful projects, I feel confident we can continue collaborating successfully and providing excellent solutions to your business needs. We can explore new opportunities, further projects, needs, or requirements together.

If this is something that interests you, please, let me know. I’d love to chat more and see what we can achieve together.


[Your Name]

Tips for Writing an Effective Business Follow-Up Email

After attending a business meeting or sending a business proposal, it’s crucial to follow up with an email to demonstrate professionalism and maintain the connection. However, crafting a perfect follow-up email can be challenging. Below are some tips for writing an effective business follow-up email:

  • Be timely: The sooner you follow up, the better your chances of getting a response. Ideally, send your follow-up email within 24-48 hours of your initial communication.
  • Be clear and concise: Keep your email brief and to the point. Make your subject line informative and specific so that your recipient knows what the email is about. Use bullet points or numbered lists to highlight key points.
  • Personalize the email: Make the email more personal by addressing the recipient by name, using a friendly tone, and referencing any relevant discussion points or personal details from your previous conversation.
  • Remind the recipient of your initial communication: If you’re following up on a proposal or meeting, remind the recipient of the key points discussed and any action items that were agreed upon.
  • Provide value: Offer additional information or resources that might be helpful to the recipient. This shows that you’re invested in the relationship and adds value to the communication.
  • Include a call to action: End your email with a clear call to action, such as scheduling a follow-up call or meeting, or asking for a response by a specific date.

Remember to proofread your email for typos and grammatical errors before sending it. A well-crafted follow-up email can make a positive impression on your recipient and lead to further business opportunities.

Business Follow Up Email Samples Frequently Asked Questions

What is a business follow-up email?

A business follow-up email is a message sent to a recipient after an initial contact or meeting. The email’s purpose is to connect and maintain communication and further exchange information or plan possible collaborations or engagements.

When should I send a follow-up email?

You should send a follow-up email within 24 to 48 hours after the initial conversation, meeting, or event. This shows your enthusiasm and eagerness to build a relationship with the recipient.

What should I include in my follow-up email?

Your follow-up email should include a subject line that reflects the content of the email, a greeting, a recap of the previous conversation or meeting, your intention or goal, and a call to action to solidify the next steps.

How do I make my follow-up email stand out?

You can make your follow-up email stand out by personalizing the message, being concise and clear, expressing gratitude, and including a valuable or relevant resource to the recipient. It is recommended to use a professional yet conversational tone.

What are the common mistakes to avoid in a follow-up email?

Some common mistakes to avoid in a follow-up email include sending a generic message, using a pushy or aggressive tone, including too many unnecessary details, and not proofreading the email for errors.

How do I politely remind someone of a follow-up email?

You can politely remind someone of a follow-up email by acknowledging their busy schedule and sending a friendly and concise reminder. Make sure to include the initial email’s subject line, date, and your intention.

How do I maintain follow-up email etiquette?

You can maintain follow-up email etiquette by avoiding spamming, being patient and respectful, following up only when necessary, and addressing the recipient appropriately.

Keep In Touch

With the perfect business follow-up email in your arsenal, you can build stronger relationships, gain trust and close more deals faster! Don’t hesitate to use the sample above as a starting point for crafting your own follow-up emails. And if you still need more help or guidance, why not come back and browse our website for more business tips and tricks? Thanks for reading and we hope to see you again soon!