A Winning Cold Letter to a Potential Employer: Sample and Tips

If you’re currently job hunting and have exhausted all your existing connections and job boards, it’s time to consider writing a cold letter to a potential employer. Although this may seem daunting and ineffective, a well-crafted cold letter can grab the attention of the reader and lead to new opportunities.

Whether you’re looking to make a career change, seeking a new challenge, or simply wanting to work for a particular company, a cold letter can help you get your foot in the door. And the best part? You don’t have anything to lose.

But before you start drafting your letter, it’s important to understand what makes a cold letter effective. It needs to be personalized, well-written, and most importantly, focus on how you can provide value to the company.

To help get you started, we’ve put together some cold letter samples that you can modify and edit as necessary to make your letter stand out. So don’t be afraid to take a chance and try something new. Who knows, your cold letter might just land you your dream job!

The Ultimate Guide to Writing a Cold Letter to a Potential Employer

If you’re actively looking for a job, writing a cold letter to a potential employer can be a great way to stand out from the crowd and get your foot in the door. However, crafting the perfect cold letter can be a challenge. In this article, we’ll cover the best structure for a cold letter using the renowned Tim Ferris writing style.

The Opening

Begin your cold letter by introducing yourself and explaining why you are reaching out to the potential employer. Be sure to grab their attention with a hook, such as a shared interest or mutual acquaintance, and explain what drew you to apply to their company. Keep it concise and engaging, so the employer is inspired to read on.

The Body

The body of your cold letter is where you have the opportunity to showcase your skills, experience, and personality. This section needs to be highly focused on the target company, their mission, products, and services. Be sure to address the employer’s pain points and demonstrate how you can help solve their problems. Use bullet points or subheadings to make it easy for them to see your key qualifications and how they match the company’s specific needs.

The Close

The closing of your cold letter should summarize what was written in the body, restate your interest in the position, and make it crystal clear what type of action you want the potential employer to take. End the letter with a call to action, like requesting a phone call, meeting, or even forwarding your resume for consideration by the hiring team. Sign off the email with a polite expression of gratitude and should leave a good impression.

Final Thoughts

Writing a cold letter may take additional time and effort, but it can be incredibly beneficial to your job search if done right. Following the structure outlined above, with the help of the Tim Ferris writing style, will make sure that your letter stands out with the potential employer. Remember, the key to a successful cold letter is to be professional, concise, and engaging while demonstrating how you can offer value to the employer.

Cold Letter for a Job Inquiry

Dear Hiring Manager,

I came across your company while researching potential employment opportunities in my field and was impressed with your commitment to innovation and excellence. I am writing to inquire about any current or upcoming job openings that may be a good fit for my skills and experience.

I have over 5 years of experience in and am confident that my expertise would make me a valuable addition to your team. In my previous roles, I have demonstrated a track record of success in . I am excited for the opportunity to bring my skills and expertise to your company.

Thank you for considering my application. I have attached my resume for your review. I look forward to the chance to discuss my qualifications further.

Best regards,

Cold Letter for a Referral

Dear ,

I hope this letter finds you well. I wanted to reach out and introduce myself and also express my gratitude for the assistance you provided during our brief interaction at . Your knowledge in was truly impressive.

I am writing to inquire whether you have any recommendations for employment opportunities in your network or industry. I am a recent graduate of and am eager to begin my career in the field. I believe your industry expertise and connections would be invaluable in discovering new prospects, and I would welcome any suggestions you may have.

Thank you for your time, and I hope to hear from you soon.

Best regards,

Cold Letter for an Introduction

Dear ,

I hope this letter finds you well. My name is , and I am interested in connecting with you and sharing more about my skills and experience in . I have come across your work in and greatly admire your accomplishments.

I am writing to inquire whether you may have time for a call or in-person meeting to discuss my professional background and goals. I believe my experience could be of interest to you and also allow for mutually beneficial collaboration opportunities going forward.

Thank you in advance for your consideration, and I hope to hear from you soon.

Best regards,

Cold Letter for a Freelance Opportunity

Dear Hiring Manager,

I came across your company and was impressed with your recent project in . As a freelance writer with over 5 years of experience, I am confident that I would make a valuable addition to your team for future projects.

In my previous roles, I have demonstrated a track record of success in managing multiple projects on tight deadlines and producing high-quality content that aligns with client goals and objectives. I am excited for the opportunity to bring my skills and expertise to your company and support your upcoming projects.

Please review my portfolio and attached writing samples for more information. I would welcome an opportunity to discuss my qualifications further.

Thank you for your consideration.

Best regards,

Cold Letter for a Networking Opportunity

Dear ,

I hope this letter finds you well. I came across your work in and would like to connect with you to learn more about your career path and expertise. As someone who aspires to succeed in this field, I believe your insights would be invaluable to me.

I would love to schedule a call or in-person meeting where we can discuss your professional background and areas of interest. I am also happy to share more about my background and goals, and discuss ways we can support each other as colleagues in this field.

Please let me know if you are interested in networking further. I appreciate your consideration of my request and look forward to hearing from you soon.

Best regards,

Cold Letter for a Recommendation

Dear ,

I hope you are doing well. I am writing to request a recommendation for a new opportunity I am pursuing in . As someone who respects your expertise and work, I believe your endorsement would be instrumental in advancing my candidacy.

I have attached my resume and cover letter for your review, and would appreciate any feedback you may have. I have always admired your work in and believe you would be able to attest to my skillset and potential for success in a new role.

Thank you in advance for your thoughtfulness and support. I look forward to hearing from you soon.

Best regards,

Cold Letter for a Request for Informational Interview

Dear ,

I hope this letter finds you well. I came across your work in and am impressed with your career path and experience. As someone who aspires to succeed in the field, I would love to connect with you and learn more about your journey.

Would it be possible to schedule a brief call or in-person meeting to discuss your professional background and areas of interest? I am eager to hear about your insights and advice for someone starting out in this field.

Thank you in advance for your time and consideration.

Best regards,

Crafting a Cold Letter to a Potential Employer: Tips and Tricks

Creating a cold letter to a potential employer can be daunting, especially if you have no previous relationship with them. However, a well-crafted cold letter can help you stand out and potentially land you a job offer. Here are some tips to ensure your cold letter is effective:

  • Do your research: One of the most important factors in creating a successful cold letter is to research the company and the hiring manager you are targeting. This will help you tailor your letter to their specific needs and interests. Look for information such as the company’s mission statement, recent projects, and even their social media presence.
  • Keep it brief: Remember that your cold letter is essentially a pitch, so make sure it is concise and to the point. Limit your letter to one page and include only relevant information such as your experience, skills, and why you are interested in the company.
  • Show your value: Hiring managers receive dozens of cold letters every week, so it’s important to make yours stand out. Focus on the unique value you can bring to the company and why you are the perfect fit for the specific position you’re targeting.
  • Make it personal: Hiring managers want to know that you put effort into your cold letter, so make sure it is personalized. Address the letter to the specific hiring manager and mention any mutual connections or interests you may have. You could also use social media to gain more information about the company or the hiring manager.
  • Follow up: Once you’ve sent your cold letter, it’s important to follow up with the hiring manager. This can be done via email or LinkedIn, but make sure to be polite and professional. Following up can show that you are serious about the position and can potentially lead to an interview.

In conclusion, creating a cold letter to a potential employer can be stressful, especially when you don’t know the recipient. However, by doing your research, keeping it brief, showing your value, making it personal, and following up, you can create an effective cold letter that can help you land your dream job.

Cold Letter to a Potential Employer Sample FAQs


What is a cold letter to a potential employer?

A cold letter to a potential employer is a letter that is sent to a company or organization when you are seeking employment but you are not responding to an advertised job opening. It is also sometimes called a speculative cover letter. It is sent to try and convince the company to consider hiring you, despite there not being a job vacancy at the time of the application.

What are the benefits of writing a cold letter to a potential employer?

Writing a cold letter to a potential employer can be beneficial because it can help you stand out from other job seekers who only apply for advertised job openings. It can also demonstrate initiative and persistence, which employers may value. A well-written cold letter can grab the attention of an employer and potentially lead to a job offer in the future.

What should I include in a cold letter to a potential employer?

A cold letter to a potential employer should include a brief introduction about yourself, your skills and experience, and why you are interested in the company. Try to be specific about why you think you would be a good fit for the company, and highlight any areas where you could add value. Be sure to end the letter by expressing your willingness to discuss any potential job opportunities further.

How do I address a cold letter to a potential employer?

It is important to address your cold letter to a specific person within the company, such as the hiring manager or HR representative. If you don’t know who to address the letter to, you may need to do some research to find out. You can also try LinkedIn or the company’s website. If you are unable to find a specific contact person, you can address the letter to the company itself.

Should I attach my resume and cover letter to a cold letter?

Yes, it is a good idea to attach your resume and a customized cover letter to your cold letter to a potential employer. Make sure your cover letter specifically addresses why you are interested in the company, and how your skills and experience align with the company’s mission and values.

What tone should I use in a cold letter to a potential employer?

When writing a cold letter to a potential employer, it is important to strike a balance between professionalism and enthusiasm. You want to demonstrate your interest in the company, but also be respectful and not overly aggressive. Use a polite and friendly tone, and avoid using overly casual or familiar language. Be sure to proofread your letter carefully before sending, to ensure it is free from spelling and grammar errors.

When is it appropriate to follow up after sending a cold letter to a potential employer?

If you have not heard back from the company within two weeks of sending your cold letter, it may be appropriate to follow up with a polite email or phone call. This can demonstrate your persistence and continued interest in the company, and may even help to push your candidacy forward. However, be sure to give the company enough time to review your letter before following up, and avoid being pushy or aggressive in your approach.

Sending a Cold Letter to a Potential Employer? No Sweat.

Now that you’ve seen our cold letter to a potential employer sample, you’re ready to start crafting your own. Remember to keep it concise, personalized, and professional. And don’t worry if you don’t hear back right away – sometimes it takes time to make a connection. Thanks for reading, and be sure to check back soon for more job search tips and tricks!