Donation Request Follow Up Email Sample – How to Write an Effective Follow Up

Are you looking for a donation request follow up email sample that actually works? Maybe you’ve sent out a few donation requests, but you’re not getting the response you were hoping for. Don’t worry, you’re not alone. Many organizations struggle to get the donations they need to support their cause. However, the good news is that all hope is not lost!

With the right follow up email, you can turn those rejections into donations and make a real impact. In this article, we’ll provide you with donation request follow up email samples that you can use as a guide. These samples have proven to be effective in getting donations and you can edit them as needed to make them more suitable for your organization’s needs.

So, whether you’re a nonprofit organization looking for donations or an individual seeking funds for a personal cause, this article will provide you with valuable insights on how to follow up with donors to get the results you’re after. Without further ado, let’s dive in and explore the donation request follow up email examples that can make a difference!

The Best Structure for a Donation Request Follow-Up Email

When it comes to asking for donations, the follow-up email is just as important as the initial request. However, crafting a follow-up email can be tricky. You want to remind the recipient of your request without coming off as pushy or aggressive. The key to a successful follow-up email is structure.

The first paragraph should begin with a friendly greeting and a reminder of the initial request. For example, “Hi [Recipient’s Name], I hope this email finds you well. I wanted to follow up on the donation request I sent last week.” This sets the tone for the rest of the email – friendly, but to the point.

The second paragraph is where you remind the recipient why their donation is important. This is your chance to connect with them emotionally and show them the impact their donation will make. For example, “As you know, our organization’s mission is to [insert mission] and your donation will help us achieve that goal. With your support, we can make a real difference in the lives of [insert who you’re helping].”

In the third paragraph, it’s important to be transparent about the donation process. Let the recipient know what steps they need to take in order to make a donation. Be sure to include a clear call-to-action, such as a link to your donation page or instructions for sending a check. For example, “To make a donation, please visit our website [insert link] and click the ‘Donate Now’ button. From there, you’ll be directed to our secure payment page where you can choose your donation amount and method of payment. If you prefer to send a check, please make it payable to [insert organization name] and mail it to [insert address].”

Finally, the fourth paragraph should be a polite thank you. Let the recipient know that you appreciate their time and consideration, and assure them that their donation will make a difference. For example, “Thank you again for your continued support. With your donation, we can keep working towards our important mission. We truly appreciate your generosity and value our partnership.”

In conclusion, a follow-up email should be structured in a way that reminds the recipient of the initial request, connects with them emotionally, provides transparency about the donation process, and offers a polite thank you. By following this format, you can increase your chances of getting a donation and maintaining a positive relationship with the recipient.

Sample Follow-Up Donation Request Letters

Thank you for your previous donation!

Dear [Donor Name],

First, I want to thank you for your generous donation to our organization. Your donation has positively impacted the lives of countless individuals, and we truly appreciate your support.

I am writing to follow up with you and see if you would be interested in making another donation. Our organization is currently working on a new project that will benefit our community immensely, and we would greatly appreciate any support you can provide. Your past generosity has shown that you believe in our cause, and we hope that you will consider making another donation to help us continue our work.

Thank you again for your support. Your generosity is greatly appreciated. If you have any questions or concerns, please do not hesitate to contact us.

Sincerely,

[Your Name]

Join us in our mission to support children in need

Dear [Donor Name],

Thank you for your interest in supporting our organization’s mission to support children in need. We greatly appreciate your previous contribution, and we are reaching out to see if you would be interested in continuing your support.

We are currently working on a project that will provide much-needed resources and assistance to children in underserved communities. With your support, we can ensure that these children receive the help and support they need to thrive.

If you are interested in making another donation or learning more about our organization, please do not hesitate to contact us. Your contribution can make a significant difference in the lives of the children we serve.

Thank you for your consideration and support.

Best regards,

[Your Name]

Please consider donating to our annual fundraising campaign

Dear [Donor Name],

As one of our valued donors, we wanted to make sure you were aware of our upcoming annual fundraising campaign. This campaign is vital to our organization, as it provides the resources we need to continue our important work and fulfill our mission.

We are reaching out to ask if you would be willing to make a donation to our campaign this year. Your support can make a significant difference in the success of our fundraising efforts, and we truly appreciate any contribution you can make.

If you have any questions or would like more information about our annual campaign, please do not hesitate to contact us. Thank you for your ongoing support of our organization.

Warmest regards,

[Your Name]

Help us stand up for animal rights

Dear [Donor Name],

At our organization, we are passionate about standing up for animal rights and ensuring that all animals are treated with respect and compassion. Your past support has been instrumental in our efforts, and we are grateful for your generosity.

We are reaching out to ask if you would be willing to make another donation to our organization. Your contribution can help us continue our important advocacy work and support programs that benefit animals in need.

If you are interested in learning more about our organization or making a donation, please do not hesitate to contact us. Your support makes a real difference in the lives of the animals we serve.

Thank you for your consideration and support.

Best wishes,

[Your Name]

Help us provide education opportunities to underprivileged communities

Dear [Donor Name],

Our organization is committed to making education accessible to underprivileged communities. With your support, we have been able to provide resources and opportunities to countless individuals in need.

We are reaching out to see if you would be interested in making another donation to support our work. Your contribution can help us continue to provide educational opportunities to those who need it most.

If you are interested in learning more about our organization or making a donation, please do not hesitate to contact us. Your support can make a real difference in the lives of the individuals and communities we serve.

Thank you for your consideration and support.

Sincerely,

[Your Name]

Help us fight hunger in our community

Dear [Donor Name],

At our organization, we are dedicated to fighting hunger in our community. With your support, we have been able to provide food and assistance to countless individuals and families in need.

We are reaching out to ask if you would be willing to make another donation to support our work. Your contribution can help us provide food and resources to those who need it most and ensure that no one in our community goes without basic necessities.

If you are interested in learning more about our organization or making a donation, please do not hesitate to contact us. Your support can make a real difference in the lives of the individuals and families we serve.

Thank you for your consideration and support.

Warm regards,

[Your Name]

Support our efforts to promote environmental sustainability

Dear [Donor Name],

At our organization, we are passionate about promoting environmental sustainability and preserving our planet for future generations. Your past contributions have been instrumental in our work, and we are grateful for your support.

We are reaching out to ask if you would be interested in making another donation to support our efforts. With your help, we can continue to advocate for policies and programs that promote sustainability and protect our planet for years to come.

If you are interested in learning more about our organization or making a donation, please do not hesitate to contact us. Your support makes a real difference in the fight for a healthier, more sustainable planet.

Thank you for your consideration and support.

Best wishes,

[Your Name]

Tips for Writing Donation Request Follow-Up Emails

If you’re looking to raise funds for your organization or an important cause, then sending a follow-up email after a donation request is important. The follow-up email can provide a reminder or a nudge for individuals to donate. However, writing an effective follow-up email can be challenging. Here are some tips to help you write a compelling donation request follow-up email that can help you increase donations and improve fundraising efforts.

Be Personal and Specific: One of the most important things to remember when writing a follow-up email for a donation request is to make it personal and specific. Address the recipient by their name and share some details about your cause and how their donation can make a difference. When donors feel that their contributions can make an impact, they are more likely to donate.

Use a Clear and Attention-Grabbing Subject Line: Your email’s subject line should be concise, attention-grabbing, and straightforward. Your subject line is the first thing that donors see, so make it compelling enough to make them open your email. Also, avoid vague, spammy subject lines, or misleading titles.

Show Genuine Gratitude: Remember to show genuine gratitude towards your donors, even if they have not donated yet. Thank them for taking the time to read your email and express how much their contributions matter. People enjoy being appreciated and recognized for their kindness.

Make It Easy to Donate: Make it easy for donors to contribute to your cause by including a call to action or a donation button in your email. Make sure that the donation process is smooth and straightforward. Your donation form should be mobile-friendly and efficiently handle different online payment methods.

Set Goals and Track Progress: Set a fundraising goal and let your donors know what that goal is. Display your progress on your website or social media channels, which can provide donors with real-time feedback and show them how far they are from meeting your goal. Additionally, you can send follow-up emails to update donors on your progress, thank them for their donations so far, and encourage them to share the cause with their friends and family.

In conclusion, creating a compelling donation request follow-up email requires more than just a simple reminder. It should be personal, specific, and highlight how donations can make an impact. Ensure that the email’s subject line is both attention-grabbing and straightforward, show genuine gratitude towards your donors, and make it easy for donors to donate. Lastly, set fundraising goals, track progress, and inform donors of your progress to keep them engaged and motivated. By incorporating these tips in your follow-up email, you can increase chances of fundraising success and propel your efforts towards reaching your goals.

Donation Request Follow Up Email Sample FAQs


What should be the subject line of my follow-up email?

The subject line should be clear and concise, mentioning the purpose of the email and the organization’s name. For example, “Follow-up on Donation Request: [Organization Name]”.

How soon should I send a follow-up email after making a donation request?

You should send a follow-up email within 1-2 weeks after making the donation request. This shows that you are serious about the cause and appreciate the time and effort taken by the donor to consider your request.

What should be included in a follow-up email?

Your follow-up email should include a thank-you note for their time and consideration, an update on the progress of the campaign, and a gentle reminder of their commitment to the cause. You can also share any success stories or social impact of the campaign.

How to personalize a follow-up email?

You can personalize a follow-up email by addressing the donor by their first name, thanking them for their previous donations, and mentioning specific details such as the amount donated and on which cause. You can also mention any specific interest or connection the donor has with the cause.

How many times should I follow up with a donor?

You should follow up with a donor twice- a first follow-up email after 1-2 weeks of the donation request and a second follow-up after 4-6 weeks if they still haven’t responded. Further follow-ups may come across as pushy and annoying.

How to handle negative or no response received after follow-up?

If you receive a negative response, express your gratitude for their time and consideration and try to understand their reasons for not donating. If the donor hasn’t responded despite multiple follow-ups, it’s best to move on and focus on other potential donors.

What tone should be used in a follow-up email?

The tone used should be friendly, professional, and sincere. Avoid using pushy language, making unrealistic promises, or sounding desperate. The tone used in your email should reflect the values and mission of your organization.

A Friendly Reminder

And that’s it for our donation request follow up email samples! We hope you found them helpful and will put them to good use in securing much-needed funding for your organization. Remember, always add a personal touch and follow up after your initial request for a better chance of receiving a positive response. Thank you for taking the time to read our article – we appreciate your support! Don’t forget to visit again soon for more tips and resources to help you with your fundraising efforts. Best of luck to you!