How to Write a Professional Freelance Rate Email Sample That Gets You More Business

If you’ve been in the freelancing game for a while, you know that setting your rates can be one of the trickiest parts of the job. You want to price yourself competitively, yet still make a living wage. And when it comes to communicating those rates to potential clients, it’s essential to strike a delicate balance between confidence and flexibility.

That’s where a well-crafted freelance rate email can come in handy. By outlining your rates and the benefits of working with you in a clear, concise way, you can attract high-quality clients and avoid any awkward negotiations later on.

Of course, crafting the perfect freelance rate email can be easier said than done. That’s why we’ve put together a selection of sample emails that you can use as inspiration or even edit to suit your needs. From introductory pitches to follow-up messages, we’ve got you covered.

So whether you’re just starting out in the freelancing world or you’re a seasoned pro looking for some fresh tactics, these freelance rate email samples are sure to help you land your next big gig.

The Best Structure for a Freelance Rate Email Sample

As a freelancer, one of the most daunting tasks can be determining your rate and communicating it to potential clients. It can be difficult to strike a balance between charging what you’re worth and not pricing yourself out of the market. However, crafting a well-structured freelance rate email can help you confidently convey your value to clients. Here’s the best structure for a freelance rate email sample.

1. Greeting: Start by addressing the client by name and thanking them for considering you for the project. Keep it professional but friendly, and avoid being overly formal.

2. Project Overview: Provide a brief overview of the project and what it involves. This shows that you have a clear understanding of the project and its requirements, and that you’re taking the time to tailor your rate accordingly.

3. Services Included: Outline the specific services you will be providing as part of the project. This clarifies what the client can expect from you and ensures that they’re aware of the full scope of the work involved.

4. Rate: This is the most important part – providing your rate! Be transparent and upfront about how you arrived at your rate, and explain any factors that may have influenced it (such as complexity, experience, or industry standard rates).

5. Timeline: If relevant, include an estimated timeline for the project. This gives the client a better idea of when they can expect the work to be completed and helps them plan accordingly.

6. Call-to-Action: End the email with a call-to-action inviting the client to discuss further and asking them if they have any questions. This encourages open communication and helps establish trust with the client.

Overall, the best structure for a freelance rate email sample is to be clear, concise, and confident in your value. By following this format, you can ensure that both you and your client are on the same page and set the stage for a successful working relationship.

7 Sample Freelance Rate Email Samples

Sample 1: Request for Freelance Rate Information

Dear [Name],

I hope this email finds you well. I am reaching out to inquire about your freelance rates for website design services. Our company is interested in hiring a freelance website designer for a project that involves creating a website for our new product. We are looking for experienced and talented designers.

If possible, please provide a detailed outline of your rates for website design services. This will allow us to compare and evaluate different freelance designers. Additionally, please let us know if you have any specific pricing packages or discount options available.

Thank you for your time and consideration. We look forward to hearing from you soon.

Best regards,

[Your Name]

Sample 2: Proposal for Freelance Rate Increase

Dear [Name],

Thank you for the opportunity to work with you as a freelance copywriter. I have enjoyed working on your projects and appreciate your continued support and partnership. However, as my skills and experience have grown, I believe it is time to discuss a rate increase for my services.

My current rate for copywriting services is [current rate]. While I understand that this may be a higher rate than other freelance copywriters, I believe that my experience and talent justify this rate. I am also open to negotiating a rate that is fair and reasonable for both of us.

If you agree to the proposed rate increase, please let me know and we can discuss the details of the new rate. If not, I understand and I am still committed to working with you at my current rate.

Thank you for your time and consideration.

Best regards,

[Your Name]

Sample 3: Negotiation of Freelance Rates

Dear [Name],

Thank you for sending over your proposal for your freelance rates for website design services. While I appreciate the detail and thought that went into your proposal, I believe that we can negotiate the rates to better fit our budget and needs.

Based on our research and discussions with other freelance website designers, we think that the standard market rate for these services is [rate]. While we recognize that your experience and talent exceed those of many other designers, we would like to propose a rate of [negotiated rate] for this project.

Please let us know if this rate works for you or if you have other suggestions for a rate that would be more appropriate for both of us. We value your work and hope that we can come to a mutual agreement.

Best regards,

[Your Name]

Sample 4: Declining Freelance Work Due to Low Rates

Dear [Name],

Thank you for reaching out to me regarding your project. While I appreciate the opportunity to work with you as a freelance writer, I am unfortunately unable to accept this project at your current rate.

As a freelance writer with years of experience in the industry, I must charge competitive rates that are in line with market standards. I understand that you may have limited budget for the project, but I cannot accept work that will pay me below my minimum rates.

If you are able to increase your budget for this project, I am open to discussing my services further. Otherwise, I regretfully must decline the opportunity to work with you at this time.

Thank you for your understanding.

Best regards,

[Your Name]

Sample 5: Negotiating Freelance Rates for Long-term Partnership

Dear [Name],

Thank you for considering me as your freelance writer for your upcoming projects. I am excited to work with you and believe that we can establish a mutually beneficial long-term partnership.

While your proposed rate for my services is reasonable, I am open to negotiating a rate that reflects a long-term partnership. I think that a rate of [negotiated rate] would be more appropriate for the scope and frequency of the projects that you have proposed.

In exchange for this negotiated rate, I am committed to providing high-quality writing services that meet your standards and deadlines. I look forward to discussing this further and to working with you on your upcoming projects.

Best regards,

[Your Name]

Sample 6: Accepting Freelance Work at Standard Rates

Dear [Name],

Thank you for considering me for your freelance writing project. I appreciate your interest in my services and am excited to work with you on this project.

Based on the project details and your proposed rates, I am happy to accept this project at the standard market rate for my services. I believe that my experience and skills make me a strong fit for this project, and I am committed to providing high-quality writing services that meet your needs and standards.

Please let me know if you have any questions or if there are any additional details that I should know about the project. I look forward to working with you.

Best regards,

[Your Name]

Sample 7: Expressing Appreciation for Clients Who Pay Fair Rates

Dear [Name],

I just wanted to take a moment to thank you for your continued support and collaboration as my freelance client. As a freelancer, finding clients who appreciate and pay fair rates is invaluable, and I am grateful for our partnership.

Not only do your rates reflect the time and effort that goes into my work, but your professionalism and clear communication make our collaboration enjoyable and seamless.

Thank you again for your support and for valuing my work. I look forward to our continued partnership and the opportunities that it will bring.

Best regards,

[Your Name]

Related Tips for Writing a Freelance Rate Email Sample

As a freelancer, negotiating your rate can be one of the most difficult tasks. You want to charge what you’re worth, but at the same time, you don’t want to come off as greedy or difficult to work with. Here are some tips for writing a freelance rate email sample that will make you sound professional and confident:

  • State your rate upfront: Don’t be coy or mysterious about your rate. Instead, state it upfront so that the client knows what they’re getting into. It’s better to be upfront and honest than to waste time negotiating a rate that’s too low.
  • Explain your value proposition: Why are you worth the rate that you’re asking for? Make sure to explain your value proposition in the email. This could include your experience, skills, and education.
  • Show enthusiasm for the project: Your enthusiasm for the project can be a bargaining chip. Make sure to express why you’re excited about the project and how it aligns with your personal and professional goals.

Here are some additional tips for making your freelance rate email sample stand out:

  • Be specific: Make sure that your email is specific to the client and the project. Generic emails won’t cut it when it comes to negotiating rates.
  • Provide references: Providing references or testimonials can help you build trust with the client. This can be especially useful if you’re working with a new client who may not be familiar with your work.
  • Set deadlines: Setting deadlines and expectations can help you manage the project and ensure that the client is satisfied with the results. Make sure to include deadlines in your rate email.

Finally, make sure that your rate email is written in a professional, yet approachable tone. You want to come off as confident and knowledgeable, but also friendly and easy to work with. By following these tips, you’ll be well on your way to negotiating rates that are fair and profitable for both you and your clients.

Frequently Asked Questions About Freelance Rate Email Sample

What should I include in my freelance rate email?

Your freelance rate email should include your professional experience, relevant portfolio samples, and your hourly or project rate. It’s also helpful to communicate your availability and expected project turnaround time.

How can I justify my freelance rate in an email?

When justifying your freelance rate, you should emphasize your unique skills and experience, the quality of your work, and the value you bring to the project. Be sure to frame your rate as an investment in the client’s success rather than an expense.

What if the client asks for a lower rate?

If a client asks for a lower rate, you can offer to negotiate or adjust the scope of the project to fit within their budget. Be sure to communicate the impact of any changes on the project timeline and deliverables.

Should I include my freelance rate in the first email?

It’s generally best to wait until you have discussed the project in more detail before introducing your freelance rate. However, if the client specifically requests your rate, it’s acceptable to include it in the initial email.

What is a reasonable freelance rate?

A reasonable freelance rate depends on various factors, such as your experience level, industry, and location. Research rates in your market and industry to determine a competitive range, and adjust based on your unique skills and experience.

How should I follow up after sending a freelance rate email?

You should follow up with the client within a reasonable timeframe, such as a week after sending the initial email. Ask if they have any questions about your rate or availability and express your continued interest in the project.

Can I negotiate my freelance rate?

Yes, you can negotiate your freelance rate if necessary. However, be sure to provide legitimate reasons for any adjustments and take into account the impact on the project scope, deliverables, and timeline.

Thanks for checking out this Freelance Rate Email Sample!

I hope this article provided some valuable insights and inspiration for your own freelance rate negotiation emails. Remember to always value your time and expertise when setting your rates, and to communicate them confidently and clearly. If you have any questions or tips to share, feel free to leave a comment below. And don’t forget to check back for more freelance-related content on this site. Happy freelancing!