Mastering the Art of How to Attach EDM in Email: A Beginner’s Guide

Are you struggling to attach an EDM in your email? Well, you’ve stumbled upon the perfect article! Here, you’ll find all the tips you need to attach your EDM without any hassle. Not only that, but you can also find some examples that you can tailor to your specific needs. So, without wasting any more time, let’s dive into the nitty-gritty of attaching an EDM in your email.

The Best Structure for How to Attach EDM in Email: A Comprehensive Guide

As a marketer, you know that email marketing is one of the most effective ways to reach your target audience. However, you also know that simply sending out emails isn’t enough. You need to ensure that your emails are attention-grabbing, informative, and effective. One way to achieve this is by attaching Electronic Direct Mail (EDM) to your email campaigns.

Many marketers struggle with how to attach EDM in emails in a way that looks professional and doesn’t negatively impact the performance of the email campaign. With this comprehensive guide, we’ll take a closer look at the best structure for attaching EDM in email.

First and foremost, it’s crucial to understand what EDM is and why it’s important. EDM is an email marketing strategy that involves sending targeted, personalized emails to customers and prospects to build relationships and drive conversions. EDM can take many forms, including newsletters, promotional emails, and more, and is effective in increasing engagement, driving website traffic, and boosting sales.

Now, let’s delve into the best structure for how to attach EDM in email. Firstly, it’s important to determine the purpose of the email campaign and the role that the EDM will play within it. For example, if your aim is to promote a new product or service, the EDM should be positioned prominently within the email, with a call-to-action that encourages recipients to take action (such as clicking through to your website).

Next, it’s crucial to ensure that the design of the email is consistent with your brand and easy to read. The EDM should be visually appealing and relevant to the content of the email. Make sure that the image is high quality and that the text is clear and easy to read, even on smaller screens.

Additionally, it’s important to consider the placement of the EDM within the email. Many marketers opt to include the EDM at the bottom of the email, but this may not always be the best choice. If the EDM is a crucial element of the email campaign, consider featuring it more prominently – for example, at the top of the email or in a sidebar.

Finally, it’s important to ensure that the EDM is optimized for all devices, including desktop and mobile. Many people now access their emails on their phones, so it’s important that the EDM looks just as good on a mobile screen as it does on a desktop screen.


In conclusion, attaching EDM to emails can be a powerful marketing tool when done correctly. Ensuring that the design of the email is consistent with your brand, that the placement of the EDM is strategically considered, and that the EDM is optimized for all devices, can help you to achieve optimal results in your email campaigns. By following these simple tips, you’ll be well on your way to delivering effective, attention-grabbing email campaigns that drive conversions.

7 Creative Samples of Attaching EDM in Email for Various Purposes

Introducing a New Product Line

Dear Valued Customers,

We are excited to announce our latest collection of products that are designed to meet your needs. Our new product line is filled with top-quality products that are crafted for quality and style.

In addition to the traditional offerings, we are introducing a range of innovative products that you will love. Whether you are looking for an upgrade to your existing products or you want to try something new, our latest collection will not disappoint.

We have attached an EDM that showcases the new product line. Hopefully, you will appreciate the brand-new designs and get inspired by the latest fashion trends.

Thank you for giving us the opportunity to serve you.

Best regards,
[Your Name]

Announcing a New Service Offering

Dear [Client],

As part of our continuing efforts to provide you with exceptional services, we are proud to announce the launching of our newest offering. We are introducing our [Name of Service], which is a comprehensive solution that will enable you to [Benefit of Service].

Our innovative [Name of Service] offers you a one-of-a-kind experience that is tailored to your unique needs. It is designed to help you achieve your goals, and we are confident that it will exceed your expectations.

We have attached an EDM that will provide you with more information about the service, including the pricing and the different packages that you can choose from.

Thank you for choosing us as your preferred service provider.

[Your Name]

Inviting for a Product Launch

Dear [Recipient],

We would like to invite you to attend our upcoming product launch event on [Date] at [Venue]. The event will be a wonderful opportunity for you to learn more about our latest offerings and interact with us.

At the launch event, you will get to explore some of the most innovative products in the industry, interact with our team members, and enjoy delicious refreshments. We are confident that the experience will be insightful, interactive and unforgettable.

We have attached an EDM that contains all the vital details about the event. Please RSVP as soon as possible so we can reserve a position for you. We look forward to seeing you there.

Best regards,
[Your Name]

Promoting a New Sales Offer

Dear [Name of Customer],

We are excited to inform you about our latest sales offer that will run for the next 2 weeks. This promotion is designed to provide you with some of our top-quality products at reduced prices.

We have attached an EDM that features the different products that are on sale. This is an excellent opportunity to stock up on your favorite products and try out some new offerings. The promotion is available for a short time, so make sure you take advantage of it while it lasts.

Thank you for your continued support.

Kind regards,
[Your Name]

Sharing New Industry Insights

Dear [Recipient],

We are delighted to share with you some of the latest industry insights that we have uncovered, through our advanced survey and research. We keep updated with the latest trends and statistics from your industry to make sure that we offer you the most advanced and effective products and services.

We have attached an EDM that summarizes the findings of our research. We hope that you will find the information valuable, insightful, and informative. If you have any questions or concerns, please do not hesitate to contact us.

Thank you for being a valued member of our community.

[Your Name]

Encouraging Feedback on Service Quality

Dear [Client],

We greatly value your opinion, and we are always looking for ways to improve our service quality to ensure that all your needs are met. We would love to hear about your experience and know the areas where we can improve to serve you better.

We have attached an EDM to this message that contains a short survey about your experience with our service. The survey will only take a few minutes to complete, and your feedback will be very valuable in helping us improve our service and maintain our commitment to excellence.

Thank you for being a part of our valued clients.

[Your Name]

Wishing Happy Holidays

Dear [Recipient],

On behalf of our team, we would like to wish you a festive and joyous holiday season. We hope that the new year brings prosperity, success, and happiness to you, your family, and your loved ones.

We have attached an exclusive EDM that showcases some of our top-selling products for the holiday season. Hopefully, these will help you find the perfect gifts for your loved ones or enjoy them yourselves.

Thank you again for being a valuable member of our community.

Warm regards,
[Your Name]

Effective Tips for Attaching EDM in Emails

Email Direct Marketing (EDM) is an effective marketing tool that can help you connect with your email subscribers. If used properly, it can drive traffic to your website, increase your brand awareness, and ultimately lead to more conversions. In order to ensure the success of your EDM campaign, it’s important to attach your EDM in a way that is engaging and easy to access for your subscribers. Here are a few tips to follow:

  • Keep your EDM file size small: One of the most important things to keep in mind when attaching EDM in emails is to keep the file size small. This is because large files can take a long time to download, and can use up a significant amount of your subscriber’s data. The best way to overcome this issue is to compress your EDM file before attaching it to your email. You can use compression software like WinZip or WinRAR to reduce the file size without losing the quality of your EDM.
  • Add a clear call-to-action (CTA): Your EDM should have a clear call-to-action that tells your subscribers what to do next. This can be in the form of a button or a hyperlink that takes them directly to your website or landing page. Your CTA should be clear, concise, and relevant to the content of your EDM.
  • Create an attractive subject line: Your email subject line plays a crucial role in getting your subscribers to open your EDM. Your subject line should be engaging, catchy and should give a clear idea of what your EDM is about. Avoid creating subject lines that are too long or generic, as they are less likely to get opened.

Another important tip when it comes to attaching EDM in emails is to make it easy for your subscribers to consume your content. This means the layout of your EDM should be visually appealing and easy to navigate. Here are a few ways you can achieve this:

  • Use white space: Make use of white space to break up your content and make it more visually appealing to your subscribers. This makes it easier for them to read and understand your message.
  • Use eye-catching visuals: Incorporate high-quality images, videos or graphics into your EDM that are relevant to your message. This will not only make it more visually appealing but also help your subscribers to understand your message better.
  • Optimize for mobile: Lastly, make sure your EDM is optimized for mobile devices. Most people read their emails on their smartphones, and if your EDM is not optimized for mobile, it may not display correctly. Use a responsive design that adjusts to different screen sizes and formats, to ensure your EDM looks great on any device.

In conclusion, attaching EDM in emails can be an effective way to increase engagement, boost traffic, and generate more conversions for your business. To ensure the success of your EDM campaign, keep your file size small, create a clear call-to-action, use an attractive subject line, and make it visually appealing and easy to consume. By following these tips, you can ensure that your EDM campaign delivers the results you desire.

FAQs on Attaching EDM in Email

What is an EDM?

EDM stands for Electronic Direct Mail. It is a marketing communication tool that is sent electronically to a large number of people via email.

How do I attach an EDM in an email?

You can attach an EDM in an email by selecting the attachment option and choosing the file from your computer or cloud storage.

What format should my EDM be in?

Your EDM should be in a format that is widely supported, such as PDF or HTML. It should also be optimized for email delivery.

How do I make sure my EDM is not marked as spam?

You can ensure your EDM is not marked as spam by using a reputable email service provider, avoiding spam trigger words, and having an opt-in list of subscribers.

What should be included in my EDM?

Your EDM should include a clear and enticing subject line, personalized salutation, relevant and valuable content, a clear call-to-action, and a professional and visually appealing design.

How many EDMs can I attach in one email?

It is recommended to attach only one EDM per email to avoid overwhelming the recipient and reduce the chances of your email being marked as spam.

Can I track the performance of my EDM?

Yes, you can track the performance of your EDM by using email marketing software or services that provide data on open rates, click rates, and other metrics.

Sending EDMs Couldn’t Be Easier

And there you have it, a quick and easy guide on how to attach EDMs to your emails. Whether you’re sending a newsletter, a promotional email, or just a quick update, including a well-designed EDM can truly make a difference. We hope that this article has been helpful to you and that you’ll be able to create amazing EDMs in no time. Thanks for reading and don’t forget to visit again for more tips and tricks!