5 Tips on How to Write a Fundraiser Email that Gets Results

Are you struggling with writing a compelling fundraiser email that will grab the attention of your supporters and prompt them to take action? Look no further! In this article, we will guide you through the process of crafting an effective fundraiser email that will inspire your audience to donate to your cause.

Whether you’re promoting a charity event, seeking donations for a non-profit organization, or simply soliciting contributions for a fundraising campaign, the key to success is in how you communicate your message. With the right focus, tone, and content, you can craft an email that motivates your supporters to get involved and make a difference.

The good news is that you don’t have to start from scratch. There are plenty of resources out there that provide you with templates and examples of successful fundraiser emails. With a little research and some thoughtful editing, you can adapt these templates to match your own unique style and voice.

So if you’re ready to start writing your next fundraiser email, keep reading and we’ll show you how to create a persuasive message that inspires your readers to act. With our tips and techniques, you’ll be able to craft an email that is both informative and engaging, and that will help you achieve your fundraising goals.

The Ultimate Structure for Writing a Killer Fundraiser Email

If you’re looking to rally support for a worthy cause or raise funds for your organization, a well-crafted fundraising email can be a highly effective tool. But with so many emails bombarding inboxes every day, your message needs to stand out and inspire action. So, what’s the ultimate structure for a killer fundraiser email? Here’s what you need to know.

1. Start with an attention-grabbing subject line

Before your recipient can read your email, they have to open it. And that all starts with a compelling subject line. Make it short, sweet, and intriguing, piquing their interest and curiosity. Personalization also goes a long way here – consider using the recipient’s first name in the subject line to make it feel more personal.

2. Begin with a strong opening

Your email’s opening needs to hook your reader and make them want to keep reading. Ask a relevant and compelling question, share an anecdote, or make a bold statement to grab their attention and set the tone for the rest of your message.

3. Share your story

Your audience needs to feel a personal connection to your cause. Share your story and explain why this fundraising effort matters to you and your organization. Be genuine and authentic to build trust and encourage support.

4. Explain the impact of their donation

People want to know where their money is going and how it will make a difference. Be specific about how their donation will help your cause – share statistics or stories of impact to show the tangible benefits of their support.

5. Make an ask (or two)

Ultimately, your goal is to turn your readers into active donors. Clearly explain what you’re asking for and how much you need to reach your goal. And don’t be afraid to add a second ask – perhaps a smaller donation if the first amount is out of their budget.

6. End with a strong call-to-action

Your email needs to end with a clear and concise call-to-action that compels your reader to take action. Use strong action words and make it easy for them to donate – include a direct link to your fundraising page or a pre-filled donation form.

Writing a great fundraising email takes time and effort, but with the right structure and approach, you can create a message that inspires action and drives support for your cause.

Fundraising for Local Animal Shelter

Help Support Local Animals in Need!

Dear Friends and Animal Lovers,

I am writing to ask for your support for our local animal shelter. The shelter has been operating for years entirely on donations, and they need our help to ensure they can continue to provide much-needed care to abandoned and abused animals in our area.

Any amount you can donate will make a big difference. Even a small donation can go a long way in helping with the costs of food, shelter, and medical care for these animals.

Please consider donating today and help us make a difference in the lives of these vulnerable animals.

Thank you for your compassion and generosity.

Sincerely,

[Your Name]

Support Cancer Research with a Small Donation

Dear Friends and Colleagues,

I am writing to ask for your support in our fundraising campaign for cancer research. With a small donation, you can help us make a big difference in the fight against cancer.

Our goal is to raise funds to support research efforts to find better treatments and ultimately find a cure for this horrible disease. Every dollar counts, and any amount you can donate will make a difference to support this cause.

Please help us in this fight by donating today. Together, we can make a difference in the lives of those affected by cancer.

Thank you for your generosity.

Sincerely,

[Your Name]

Help Us Provide Clean Water to Impoverished Communities

Dear Friends and Supporters,

I am writing to urge you to join us in our mission to provide clean water to impoverished communities around the world. Access to clean water is a basic human right, yet millions of people continue to suffer from waterborne diseases due to lack of access.

Your donation will go directly towards funding water projects, such as building wells and implementing water purification systems, to provide sustainable access to clean water in these communities.

Please consider donating today and be a part of the solution to this global crisis. Together, we can make a difference in the lives of those in need.

Thank you for your support and generosity.

Sincerely,

[Your Name]

Support Local Youth Sports Teams

Dear Community Members,

I am writing to ask for your support in our fundraising campaign for our local youth sports teams. Our goal is to raise funds to provide necessary equipment and facilities for our young athletes.

Your donation will go directly towards supporting these teams and helping our young athletes reach their full potential. By contributing to our campaign, you are investing in the future of our community and helping to build a strong foundation for our youth.

Please consider donating today and making a difference in the lives of our young athletes.

Thank you for your support and generosity.

Sincerely,

[Your Name]

Help Us Fundraise for Homeless Shelters

Dear Friends and Supporters,

I am writing to ask for your support in our fundraising campaign for homeless shelters in our community. Every night, hundreds of people in our area are forced to sleep on the streets due to lack of shelter options.

Your donation will go towards funding emergency shelters and support services for those in need. With your help, we can provide a safe and comfortable place for people to sleep, as well as access to essential services such as food and medical care.

Please consider making a donation today and help us provide shelter and support for those who need it most in our community.

Thank you for your compassion and generosity.

Sincerely,

[Your Name]

Support Education Programs in Developing Countries

Dear Friends and Supporters,

I am writing to ask for your support in our fundraising campaign to provide education in developing countries. Education is the key to lifting people out of poverty and creating opportunity for people in even the most impoverished communities.

Your donation will directly support building schools, providing teachers and materials, and supporting educational programs in these communities. By investing in education, we can help to create a brighter and more equitable world for everyone.

Please consider making a donation today and help us provide education for children and young adults in developing countries.

Thank you for your support and generosity.

Sincerely,

[Your Name]

Help Us Fundraise for Disaster Relief Efforts

Dear Friends and Supporters,

I am writing to ask for your support in our fundraising campaign for disaster relief efforts. Every year, people around the world are affected by natural disasters such as floods, hurricanes, and earthquakes.

Your donation will go towards providing immediate assistance to those affected by these natural disasters, such as shelter, food, and medical care. By contributing to our campaign, you can make a real difference in the lives of those affected by these catastrophic events.

Please consider donating today and help us provide relief to those in need around the world.

Thank you for your support and compassion.

Sincerely,

[Your Name]

Tips for Writing a Fundraiser Email That Gets Results

Are you struggling to craft a fundraiser email that inspires people to donate? Here are some tips to help you write an engaging and compelling message:

  • Start with a clear and concise subject line: Your subject line is your first chance to grab your reader’s attention. Make sure it’s short, sweet, and to the point. Avoid using spammy words or phrases and be as transparent as possible about the purpose of your email.
  • Explain why your cause matters: People are more likely to donate when they understand the impact their contribution will have. Share a personal story, statistics, or other evidence that demonstrates the importance of your cause. Be creative and use visuals or other multimedia to make your message more engaging.
  • Make it personal: Address your readers by name and use a friendly, conversational tone. Let them know how much you appreciate their support and make them feel like they are a part of something bigger.
  • Set clear goals: Outline your fundraising goals and explain how the money will be used. Be transparent about how much money you need and what it will be used for, so readers can see the impact of their contribution and feel motivated to help.
  • Include a clear call to action: Be specific about what you want your readers to do, whether it’s donating money, sharing your message on social media, or attending an event. Make it easy for them to take action by including a prominent link or button that leads to your donation page.
  • Show your gratitude: Thank your readers for their support and let them know how much every contribution matters. Follow up with a thank you email or message after the fundraiser is over, and share updates about the impact of their contribution.

By following these tips, you can write a fundraiser email that engages your supporters, inspires donations, and makes a real difference in your cause.

Fundraiser Email Writing FAQs


What should my subject line be for a fundraiser email?

Your subject line should be compelling and attention-grabbing. It should highlight the purpose of your fundraiser and encourage the recipient to open your email. Make sure to keep it short and sweet.

How should I start my fundraiser email?

Start with a personal connection to the recipient, such as a shared experience or interest. Be authentic and explain why this fundraiser is important to you. Then, provide a brief introduction to the fundraiser itself, including the cause and goal.

What should I include in the body of the email?

The body should contain a clear and concise message about the fundraiser, including the purpose and how their donation will help. Use emotional language to make a connection with the reader. Include any supporting information, such as stats or photos, to show the impact of the fundraiser.

How can I make my fundraiser email stand out?

Use images and visuals to grab their attention. Make your email personal and conversational, using a friendly tone and addressing the recipient by name. Highlight the urgency and importance of the fundraiser to compel them to donate.

Should I include a call-to-action in my fundraiser email?

Yes, it is important to include a clear call-to-action that prompts the reader to donate. Use persuasive language to encourage them to take action. Provide a link or button that leads to the donation page.

How often should I send fundraiser emails?

It is important to strike a balance between keeping your audience informed and overwhelming them with too many emails. Generally, sending a few emails about the fundraiser per week is sufficient. However, make sure to have a clear reason for each email, such as reaching a milestone or highlighting a success story.

What should I do after sending my fundraiser email?

Follow up with a thank-you email to show gratitude and include updates about the progress of the fundraiser. Keep donors informed about how their donation is being used and the impact it is making. Continue to engage with them to build a lasting relationship.

Happy fundraising!

Thanks for taking the time to read this article and learn about how to write a successful fundraiser email. Remember that personalization and emotional connections are key to getting your message across and inspiring donors to contribute to your cause. Don’t hesitate to get creative and have fun with your approach. And of course, good luck with your fundraising efforts! Be sure to visit us again soon for more tips on how to make your next campaign a success.