5 Persuasive Business Email Samples to Help You Close More Deals

Are you struggling to create persuasive business emails that grab the attention of the recipient and get them to take action? Look no further! In this article, we provide you with persuasive business email samples that you can use as templates and customize as needed. Whether you are trying to land a new client, negotiate a deal, or simply communicate effectively with your team, these examples will guide you in crafting compelling emails that achieve your desired outcome. So, don’t waste any more time struggling to write your own emails – use our samples as a starting point and watch your communication skills soar!

The Best Structure for Persuasive Business Email

Persuading someone through a business email can be challenging, especially if you’re not sure how to structure your message. However, with the right approach, it’s possible to create a persuasive email that gets results. In this article, we’ll explore the best structure for persuasive business emails, using Tim Ferriss’s writing style as a guide.

1. Start with a Powerful Subject Line

The subject line is the first thing your recipient will see, so it’s important to make it compelling. Use a short, catchy phrase that summarizes the main message of the email. Avoid using spammy language or overpromising. Instead, focus on creating curiosity or urgency in your recipient.

2. Begin with a Greeting and Introduction

Start your email with a friendly greeting and introduce yourself or your company if necessary. This will help establish a connection with your recipient and set the tone for the rest of the email. Keep the introduction brief and to the point.

3. State the Problem or Opportunity

The next section of your email should outline the problem or opportunity you’re addressing. Describe the challenge, pain point, or opportunity your recipient is facing. Make sure you’re clear and concise, and use language that resonates with your reader.

4. Present Your Solution or Idea

After identifying the problem, it’s time to present your solution or idea. This is where you persuade your recipient by showcasing the values your solution or idea offers. Make sure you’re confident in your proposal and explain how it can help solve their problem or seize upon their opportunity in a way that’s clear and concise.

5. Use Data and Examples to Support Your Case

Persuasion is most effective when it’s backed by data and examples. Provide supporting evidence or case studies that demonstrate how your solution or idea has helped others in their situation. This will give your email more credibility, and it will help prove your point.

6. Offer a Call to Action

Finally, close your email with a call to action. Give your recipient a clear and actionable next step. This could be scheduling a meeting, making a purchase, or asking for further information. Be specific and persuasive, and make it easy for your recipient to take action.


Tim Ferriss’s writing style provides an excellent framework for structuring a persuasive business email. By following these six steps, you can create a compelling message that gets results. Start with a powerful subject line, create a friendly greeting, highlight the problem or opportunity, present your solution or idea, provide data and examples, and offer a clear call to action. With the right approach, you can persuade your recipient and achieve your goals.

1. Promotion Recommendation

Dear [Manager’s Name],

I am writing this email to endorse [Employee’s Name] for a promotion in our company.

[Employee’s Name] has been an integral part of our team for [X] years and has always proven to be hardworking, reliable, and dedicated. With [his/her] motivation, attention to detail, and exceptional critical thinking ability, [he/she] has contributed significantly in achieving our team goals time and again.

I firmly believe that [he/she] is ready and well-equipped to take on more responsibilities and to contribute more meaningfully towards the growth and success of our company. I, therefore, strongly recommend [his/her] promotion to [Job Title].

Thank you for your time and consideration.

Kind regards,

[Your Name]

2. Product/Service Recommendation

Hello [Client’s Name],

I hope this email finds you doing well. I am writing to recommend a new product/service that I believe would be beneficial to your business.

We at [Company Name], have recently launched a revolutionary product/service in the market that has proven to be successful for many of our clients. It is specially designed to cater to the needs of [Target Audience] and is guaranteed to boost your sales, increase your customer base, and enhance your brand reputation.

I highly recommend you to try out our product/service and see the difference it can make in your business growth. If you are interested, please let me know, and I will be more than happy to provide you with all the necessary information.

Thank you for your time.

Warm regards,

[Your Name]

3. Networking Recommendation

Dear [Recipient’s Name],

I hope this email finds you well. I am writing this email to recommend an individual who I think would be an excellent addition to your network.

[Individual’s Name] is a highly skilled and motivated professional who has an extensive background in [Industry/Field]. I have had the pleasure of working with [him/her] on several projects, and I can attest to [his/her] exceptional work ethic, dedication, and collaborative spirit.

I believe [he/she] would be a great asset to your network and would be invaluable in helping you connect with like-minded individuals and expand your horizons. If you are interested in connecting with [him/her], please let me know, and I will be happy to make an introduction.

Thank you for your time and consideration.

Best regards,

[Your Name]

4. Recommendation for Business Partnership

Dear [Business Partner’s Name],

I am writing this email to recommend a potential business partnership that could be mutually beneficial to our companies.

[Company Name] and [Potential Partner’s Company] share similar interests, goals, and target audience. We are confident that by joining forces, we can create a partnership that will expand our reach, increase our brand value, and generate sustainable revenue.

I highly encourage you to consider this proposal and arrange a call with our team to discuss the details further. We believe that this partnership has a tremendous potential to bring positive outcomes and look forward to your response.

Thank you for your time and consideration.


[Your Name]

5. Recruitment Recommendation

Hello [Hiring Manager’s Name],

I am writing this email to recommend an exceptional individual who I believe would be an ideal fit for the position of [Job Title] at your company.

[Candidate’s Name] has [X] years of experience in [Industry/Field] and has proven to be a reliable, resourceful, and motivated professional. [He/She] has a solid track record of achieving targets, leading teams, and delivering successful outcomes, which makes [him/her] a perfect candidate for the position.

I strongly encourage you to consider [him/her] for the role and schedule an interview to discuss the details further. I am confident that [he/she] will bring ample knowledge, skills, and innovation to your team and help drive your business growth.

Thank you for your time and consideration.

Best regards,

[Your Name]

6. Travel Recommendation

Dear [Traveler’s Name],

I hope this email finds you well. I am writing to recommend a fantastic travel destination that I recently visited and thoroughly enjoyed.

[Destination Name] is a beautiful place that offers a perfect blend of natural beauty, history, and culture. With its stunning landscapes, incredible architecture, and mouth-watering cuisine, it is an ideal destination for travelers looking for a new and exciting experience.

I highly recommend you to consider [Destination Name] for your next trip, and I am confident that you will fall in love with its charm and vibrancy. If you need any travel advice or recommendations, please do not hesitate to reach out to me at any time.

Thank you for your time, and I hope you have a fantastic trip.

Warm regards,

[Your Name]

7. Payment Recommendation

Dear [Client’s Name],

I am writing this email to recommend a new payment system that we have recently implemented in our company.

Our new payment system is secure, fast, and user-friendly, and it streamlines the payment process for both clients and vendors. With features such as e-invoicing, automatic reconciliation, and multiple payment options, it ensures hassle-free and prompt payments, which are essential for the smooth running of your business.

I highly recommend you to switch to our new payment system, and I assure you that it will bring many benefits to your business, such as reduced errors, improved cash flow, and increased convenience. If you are interested, please let me know, and I will be more than happy to provide you with all the necessary information.

Thank you for your time and consideration.

Best regards,

[Your Name]

Tips for Writing a Persuasive Business Email

Effective communication is a crucial aspect of every business, and email is one of the primary mediums of communication. Writing a persuasive business email is an art that requires technique, style, and precision. Here are some tips for writing a persuasive business email:

1. Know your audience

Before writing your email, make sure you understand your audience. Knowing your audience will enable you to use the appropriate tone of voice to communicate your message effectively.

2. Be clear and concise

The goal of a persuasive business email is to convince the recipient to take action. Therefore, it is essential to be clear and concise in your message. Avoid using jargon, acronyms, and complex language that may confuse the recipient.

3. Use a compelling subject line

The subject line is the first thing the recipient sees when they receive your email. Therefore, it is essential to use a compelling subject line that captures their attention and entices them to read the email.

4. Focus on benefits, not features

When writing a persuasive business email, focus on the benefits of your proposal to the recipient. Highlight how your proposition will help them solve a problem or meet their needs. Avoid focusing on the features of your offer as this may not be relevant to the recipient’s needs.

5. Include a clear call-to-action

End your email with a clear call-to-action to encourage the recipient to take action. Use action-oriented words such as ‘register,’ ‘book,’ ‘buy,’ or ‘sign up’ to prompt the recipient to take the desired action.

6. Use a conversational tone

While it is essential to be professional in your email, using a conversational tone can make your message more engaging and persuasive. Use language that is easy to understand, and that resonates with the recipient.

7. Keep it short and sweet

People are busy, and they may not have time to read a long email. Keep your email short and to the point. Use short paragraphs, bullet points, and white space to make your email easy to read and understand.

8. Proofread your email

Before hitting send, take a moment to proofread your email. Check for typos, grammatical errors, and punctuation mistakes. A well-written email can make a significant difference in the success of your business communication.

By following these tips, you can craft a persuasive business email that will get the attention of your recipient and encourage them to take the desired action.

FAQs about the persuasive business email sample

How does a persuasive business email differ from a regular business email?

A persuasive business email aims to convince the recipient to take a specific action, while a regular business email is for general communication or information sharing.

What should be the tone of a persuasive business email?

The tone of a persuasive business email should be confident, respectful, and professional. It should convey a sense of urgency without being pushy or aggressive.

How do I identify the target audience for my persuasive business email?

You should identify the target audience by considering the demographics, preferences, and needs of your potential customers or clients. This will help you tailor your message to their interests and concerns.

What are some effective strategies for writing a persuasive business email?

Some effective strategies include highlighting the benefits of your product or service, using social proof to demonstrate its value, emphasizing scarcity to encourage action, and addressing potential objections or concerns.

What should be included in the subject line of a persuasive business email?

The subject line should be attention-grabbing and relevant to the content of the email. It should provide a clear indication of what the email is about and why the recipient should open it.

How do I ensure that my persuasive business email is read and acted upon?

You can increase the chances of your email being read and acted upon by keeping it brief and to the point, using clear and concise language, including a clear call-to-action, and following up with a polite reminder if necessary.

What are some common mistakes to avoid when writing a persuasive business email?

Some common mistakes include using an inappropriate tone, making unsupported claims or promises, being too vague or unclear, or failing to follow up with the recipient after sending the email.

Sold on that Persuasive Email?

Well there you have it, folks! A few samples of some great persuasive business emails for you to pull from. Of course, you’ll want to customize them to fit your specific situation and audience, but this should give you a great starting point. We hope you found this article helpful and valuable. Be sure to bookmark our site and check back often for more high-quality content just like this. Until next time, thanks for reading!