Purchase Confirmation Email Sample: 10 Examples to Inspire Your Next Order Confirmation

If you’ve ever made an online purchase, chances are you’ve received a purchase confirmation email. These emails serve as proof of purchase and can include important details such as delivery information and order tracking numbers.

But did you know that a purchase confirmation email can be more than just a receipt? It can be an opportunity to upsell, encourage customer engagement, and strengthen your brand image.

To help you achieve these goals, we’ve gathered a few purchase confirmation email sample templates to get you started. Whether you’re a small business owner or a marketing professional, these samples can serve as inspiration for crafting your own unique confirmation emails.

So, take a look at our examples, and feel free to edit them as needed. With a little creativity and attention to detail, your purchase confirmation email can be more than just a mundane receipt – it can be an opportunity to connect with your customers and leave a lasting impression.

The Best Structure for a Purchase Confirmation Email

As an e-commerce business owner, you must ensure that your customers have a seamless experience when purchasing from you. One way to do this is to send a purchase confirmation email that provides essential details and acts as proof of purchase. However, to make your purchase confirmation email effective, you need to adopt the best structure. Here’s a breakdown of the perfect structure for your purchase confirmation email.

First, start with a greeting. Use the name of the customer to make them feel acknowledged, and personalize the message by thanking them for their purchase.

Dear [Customer Name],

Thank you for choosing [Business Name]. We appreciate your patronage.

Next, provide the purchase details. Include the order number, date, time, and the total amount paid. This information would help the customer keep track of their purchase and verify the accuracy of the amount charged to their account.

Below are the details of your purchase:

Order Number: [Order Number]

Date and Time of Purchase: [Purchase Date and Time]

Total Amount Paid: [Total Amount]

After that, summarize the items purchased, highlighting the quantity, size, color (if applicable), and the price of each item. This detail is essential, especially when there’s a discrepancy that needs to be resolved.

You purchased:

[Item 1]: [Quantity] [Size] [Color] – $[Price]

[Item 2]: [Quantity] [Size] [Color] – $[Price]

[Item 3]: [Quantity] [Size] [Color] – $[Price]

Include information on the delivery process, such as the expected delivery date, and where to contact customer support in case of any problem with the order.

Your purchase is scheduled to arrive on [Delivery Date]. In case there are any delivery issues, please contact our customer support team at [Customer Support Email/Phone Number].

Lastly, thank the customer once again for their purchase and encourage them to refer friends and family. You can also include links to follow your social media pages, return policy, and FAQs for more information.

We are pleased that you have chosen [Business Name], and we look forward to serving you again. Kindly recommend us to friends and family, and follow us on our social media pages for exclusive deals and offers. If you have any specific questions, please check our FAQs page or return policy on our website. Thank you once again for your order.

In conclusion, adopting the best structure for your purchase confirmation email can save you time and resources while improving customer satisfaction. Follow the steps outlined above, personalize your message, and provide the right details to make a positive impression on your customers.

Purchase Confirmation Email Samples

Thank You for Your Purchase

Dear [Name],

We are glad to confirm the successful purchase of your product from our online store. We have received your payment and the order is now being processed. You can expect to receive your order within the next 3-5 business days.

Thank you for shopping with us. We hope you enjoy your new purchase. If you have any questions or concerns, please feel free to contact us.

Warm regards,

The Customer Support Team

Order Cancellation Confirmation

Dear [Name],

We regret to inform you that your recent order with us has been cancelled. The reason for cancellation could be either due to unavailability of the product or payment processing issues.

We apologize for any inconvenience caused. Please do not hesitate to contact us if you have any further questions or concerns. We hope to be able to serve you in the future.

Thank you for your understanding.

Best regards,

The Customer Support Team

Failed Payment Confirmation

Dear [Name],

We regret to inform you that your recent order with us could not be processed due to a failed payment. Please check to confirm that the payment information you provided was accurate and retry the payment again.

We hope to receive the payment as soon as possible so that we can process and deliver your order to you. Feel free to contact us for any assistance you may need.

Thanks for your cooperation.


The Customer Support Team

Partial Shipment Confirmation

Dear [Name],

We are writing to confirm the shipment of one or more items in your order. Some of the products in your order are currently out of stock and could not be shipped with the rest of the items. They will be shipped separately as soon as they become available.

You can expect your products to arrive within the next few days. If you have any questions or concerns, please feel free to reach out to us. We apologize for any inconvenience caused.

Thank you for your patience.

Warm regards,

The Customer Support Team

Shipping Confirmation

Dear [Name],

We are pleased to inform you that your order has been shipped. Your products should arrive within the next 3-5 business days. Here is your tracking number [tracking number] to monitor the delivery process.

If you have any questions or concerns, please feel free to reach out to us. We hope you enjoy your purchase.

Best regards,

The Customer Support Team

Return Request Confirmation

Dear [Name],

We are sorry to hear that you wish to return your recent purchase from us. We have received your return request and will start processing the return as soon as possible.

We will send you a confirmation email once we have received and checked the returned products. The refund process will then take within 14 business days to complete.

Thank you for your patience. If you need help with anything, please do not hesitate to contact us.

Yours sincerely,

The Customer Support Team

Delayed Delivery Confirmation

Dear [Name],

We are writing to apologize for the delay in shipping your recent order. We encountered unexpected challenges in the delivery process, which unfortunately affected the scheduled delivery times.

We are working hard to resolve the issue and ensure your order arrives as quickly as possible. We thank you for your patience and understanding. You will receive a separate email when your product has been shipped.

Thank you for choosing us.

Best regards,

The Customer Support Team

Tips for Writing a Purchase Confirmation Email

When a customer makes a purchase on your website, it’s important to send them a confirmation email to confirm that their order has been received and processed. A well-written purchase confirmation email can help build trust with your customers, increase customer loyalty, and reduce the number of customer service inquiries related to order status. Here are some related tips for crafting a clear and effective purchase confirmation email:

1. Use a Clear Subject Line

The subject line of your confirmation email should be clear and concise. It should include the words “order confirmation” or “purchase receipt” and the customer’s name or order number. This helps the customer quickly identify the email and know what it is about. An example of a clear subject line is “Hannah Smith’s Order Confirmation #12345.”

2. Include Order Details

The body of your confirmation email should contain all the relevant details about the customer’s order. This includes the products or services purchased, quantities, prices, and any applicable discounts or taxes. Be sure to double-check the accuracy of this information to avoid any confusion or discrepancies. An example of including order details is “Thank you for your purchase! Your order of 2 pairs of sneakers in size 7 and 8, with a total cost of $100, has been successfully processed.”

3. Add a Personalized Touch

Adding a personalized touch to your confirmation email can help increase customer engagement and make the customer feel valued. This can include thanking the customer by name for their purchase, adding a personalized message or signature from the company’s CEO or founder, or offering a discount code for their next purchase. An example of a personalized touch is “Thank you, John, for your purchase! We hope you love your new jacket. As a token of our appreciation, we’re offering you 15% off your next purchase.”

4. Provide Contact Information

Include contact information in your confirmation email so the customer knows how to get in touch with your company if they have any questions or concerns about their order. This can include your company’s phone number, email address, or a link to your customer support page. An example of providing contact information is “If you have any questions or concerns about your order, please don’t hesitate to contact us at [email protected].”

5. Include a Call to Action

End your confirmation email with a clear call to action that encourages the customer to take further action. This could be leaving a review, following your company on social media, or signing up for your email newsletter. An example of including a call to action is “Thank you again for your purchase! We would love to hear your feedback. Click here to leave a review and let us know how we did.”

By following these related tips, you can craft a clear and effective purchase confirmation email that helps build trust with your customers and encourages them to take further action with your brand.

Purchase Confirmation Email Sample

What is a purchase confirmation email?

A purchase confirmation email is an automated email sent to a customer after they have completed a purchase, confirming the details of the purchase and providing a summary of the transaction.

When should I expect to receive a purchase confirmation email?

Usually, you can expect to receive a purchase confirmation email immediately after making a purchase or within a few minutes.

What should I do if I don’t receive a purchase confirmation email?

If you don’t receive a purchase confirmation email after making a purchase, check your spam folder. If it’s not there, contact the seller to ensure that your order was processed and help resolve any issues.

What information does a purchase confirmation email include?

A purchase confirmation email typically includes the order number, items purchased, total cost, payment method, and shipping details. It may also include other important information such as delivery estimates and contact information for the seller.

Can I cancel my order after receiving a purchase confirmation email?

It depends on the seller’s cancellation policy. Check their website or contact them directly to see if you can cancel your order and receive a refund.

Is a purchase confirmation email the same as an invoice?

No, a purchase confirmation email is not the same as an invoice. While a purchase confirmation email provides a summary of the transaction, an invoice is a detailed document that lists individual products, prices, and any applicable taxes or fees.

Can I use a purchase confirmation email as proof of purchase?

Yes, in most cases, a purchase confirmation email can be used as proof of purchase. However, for certain products or services, you may need a more detailed invoice or receipt. Check with the seller or company to confirm what documentation is required.

Thank you for taking the time to read this sample purchase confirmation email! We hope that you found it helpful in creating your own. Don’t forget to double-check all of the details before sending it off to your customers. And if you need more guidance or inspiration, be sure to visit our website again for more useful articles and tips. Until next time, happy emailing!