Effective Reconnect Email Templates to Re-engage with Your Audience

Hey there,

Have you ever found yourself staring at a blank screen, wondering how to write an effective reconnect email? It’s a common experience, and it’s important to get it right – after all, you don’t want to be perceived as pushy or overbearing.

That’s where the reconnect email template comes in. It’s a simple, yet effective tool that can be used to inspire your own reconnect email. The best part? There are plenty of examples out there that you can use as a starting point, so you don’t have to reinvent the wheel.

With the reconnect email template, you can craft a message that feels authentic, respectful, and engaging. Whether you’re trying to reconnect with customers, colleagues, or old friends, it’s a powerful tool that can help you reach your goals.

So if you’re struggling with how to approach your next reconnect email, give the template a try. With a little editing and customization, you can create a message that resonates with your audience and achieves the results you’re looking for.

The Ultimate Structure for an Effective Reconnect Email Template

Reconnect emails are an excellent way to revive communication with someone who has become a little aloof or distant from your brand or business. Writing a reconnect email that gets your desired results can be a little tricky, but the right approach can maximize your chances of success. So how can you create an effective reconnect email that captures the attention of your reader and inspires them to re-engage with your brand? Here is a guide to help you build a perfect reconnect email template:

Step 1. Captivating Subject Line

An impressive subject line is the first and most crucial aspect of a successful reconnect email. Make it short, sweet, and attention-grabbing, as it can determine whether your email gets opened or banished to the dreaded spam folder. For instance, instead of using “Checking in” or “Haven’t heard from you in a while”, try “Let’s catch up!” or “We miss you!”

Step 2. Tone that Resonates

The tone you use in your reconnect email goes a long way to determine how the recipient will respond to it. You want to sound friendly, empathetic, and non-salesy. Avoid using too many buzzwords and jargon that make you sound impersonal. Instead, show your human side, apologize, and build genuine empathy that makes the recipient feel valued and essential to your brand’s success.

Step 3. Offer Value Propositions

One of the best ways to capture the attention of your recipient is by offering them something valuable that they cannot miss. What unique value can you offer them that would make them consider reconnecting with your brand? It could be a free trial subscription, a unique discount, or access to essential resources or materials. Ensure you are precise and straightforward about the value you are offering.

Step 4. Clear Call-to-Action

You want to make it as seamless as possible for your recipient to take the desired action after reading your email. Whether it’s booking an appointment, making a purchase, or providing feedback, ensure your call-to-action is clear, specific, and easy to execute. Use action words such as “Click,” “Book,” or “Subscribe” to encourage them to take action quickly.


Following the steps outlined, you can create a compelling and effective reconnect email that will help you engage previously unengaged customers effectively. Remember, the goal is to let the recipient know that you value them, their experience, and ensure they know what you can offer them. With the right tone, value proposition, and call to action, your reconnect email can be the perfect chance to reconnect and build long-lasting relationships.

7 Reconnect Email Templates for Different Reasons

Reconnecting with a Former Client

Dear [Client],

I hope this email finds you well. It has been a while since we last spoke. I wanted to reach out and reconnect with you after some changes in my business. I would love to have the opportunity to discuss some of the latest developments that might be of interest to you.

In the past, we have worked together on numerous projects that have always produced great results. I know that you were pleased with our services, and I would like to continue to be a resource for you in the future.

If you’re open to it, I’d like to schedule a call to catch up with you and hear more about your company’s current needs. Please let me know if that’s something that would work for you.

Thank you for taking the time to read this email, and I hope to hear back from you soon.

Best regards,

[Your Name]

Reconnecting with a Prospective Client

Hello [Client],

I wanted to reach out to follow up on our previous conversation about [service/product]. I hope you’re doing well and that this email finds you in good health.

I know that we only briefly discussed your business goals in the past, but I would like to give you an update on how our services might fit into these goals. [Company Name] has recently launched several new initiatives, which have been successful with other clients.

I think that these services could be of real value to your organization. As a result, I would like to explore the possibility of a more in-depth discussion on how [Company Name] can fit into your organization’s broader plans.

Please let me know if you’re interested, and we can schedule time to chat accordingly.

Best regards,

[Your Name]

Reconnecting with a Former Business Associate

Dear [Associate’s Name],

I hope this email finds you well. It has been some time since we last spoke, and I was reflecting on the past and our working relationship. Our history made me realize that I missed connecting with you professionally.

Since we last worked together, [Company Name] has been pretty busy with some exciting projects, and I would love the opportunity to share some of them with you. I value your insight and think your feedback could help us shape the future of our business even better.

I would love to schedule a brief call to discuss some new ideas further. Please let me know if that works for your schedule.

Thank you for reading, and I hope to hear back from you soon.

Best regards,

[Your Name]

Reconnecting with a Colleague

Hello [Colleague’s Name],

I hope you are doing well. It’s been a while since we last talked. I wanted to reach out and connect with you after a long period of silence.

Although we might have different career paths, we have always had a good professional relationship. I was wondering if you would be open to helping me brainstorm some ideas for a [project type] that I’m working on right now? Given our collective experience, I think you would be a great resource as I develop my thoughts on the matter.

If you’re free, I’d love to schedule a call or a meeting to discuss this in further detail.

Thank you for reading, and I hope to hear from you soon.

Best regards,

[Your Name]

Reconnecting with a Former Employer

Dear [Employer’s Name],

I hope this email finds you doing well. It’s been a while since I’ve been in touch with you. I’ve been reflecting lately on my past experience at [Company Name] and wanted to reach out to say hello and see how things have been going for you and the team.

I’m still grateful for the opportunities that [Company Name] provided me and continue to speak positively about the culture and leadership to my friends and acquaintances. My time with [Company Name] helped me grow professionally, and I’m proud of the contributions I made while working with you.

I would love the opportunity to reconnect and see if there’s any way that I might be able to help your team in the future. If there’s anything you need assistance with, please let me know, and I’d be happy to lend a hand.

Thank you, and looking forward to hearing from you soon.

Best regards,

[Your Name]

Reconnecting with a Former Colleague

Hello [Colleague’s Name],

It has been some time since we last spoke. I hope all has been well with you since we worked together at [Company Name]. Speaking of which, I’ve been reflecting recently on my time at that organization, and I wanted to reach out and reconnect with you.

As time passes us by, I’ve realized how valuable our work ties were, and I’d love to catch up about the present and also ask you for your input on an idea that I’m currently working on. I think that your experience in the field would be an asset to helping me flesh out my thoughts.

If you’re free for a quick call or cup of coffee, I’d love to catch up, and I’ll pencil in the time based on your availability.

Thank you for reading and looking forward to reconnecting.

Best regards,

[Your Name]

Reconnecting with a Long-Lost Customer

Dear [Customer’s Name],

I hope this email finds you well. I wanted to reach out and say hello since it’s been a while since we last spoke. I remember you as a vice president with a vast network and company that had ambitious goals.

Since we worked together previously, [Company Name] has been very involved in expanding our portfolio and capabilities, and I’d love to catch up to share a bit more in detail.

Additionally, I would like to see if there is a chance to explore any projects that currently align with your business interests. If you’re free to schedule a brief call, that would be much appreciated.

Thank you for taking the time to read this email. Looking forward to hearing from you soon.

Best regards,

[Your Name]

Tips for Reconnect Email Templates

Reconnecting with old colleagues, clients, or customers can be a daunting task. However, a well-crafted reconnect email can go a long way towards rebuilding relationships. Below are some tips to make sure that your reconnect email hits the mark and resonates with the recipient:

  • Be specific: Start off with a personalized greeting and remind the recipient of your past interactions. This helps establish familiarity and sets the tone for a friendly conversation.
  • Explain the reason for your email: Be clear about why you’re reaching out. Whether it’s to catch up, discuss future business opportunities, or to reminiscence about old times, a clear reason will help set the recipient’s expectations and prevent confusion.
  • Offer value: If you’re reaching out to a former client or customer, demonstrate that you value their business and are interested in building a long-term relationship. This can be done by discussing new products, services, or partnerships that might be of interest to them.
  • Show gratitude: If the recipient has been influential in your life or career, take the time to express your gratitude. This not only helps to great a positive atmosphere, but it also strengthens your connection with the recipient.
  • End with a clear call-to-action: End your e-mail with a clear next step, such as scheduling a meeting or phone call. This will encourage the recipient to take action and demonstrate your interest in moving the relationship forward.

By following these tips, you can increase the likelihood of a successful reconnection and potentially establish new business opportunities or personal connections. Remember, in a world dominated by digital communication, a personalized email can be an excellent way to stand out from the crowd and make a lasting impression.

Reconnect Email Template FAQs

What is a reconnect email?

A reconnect email is a message sent to someone who you haven’t had contact with in a while, with the goal of re-establishing communication.

What should the subject line of a reconnect email be?

The subject line should be something attention-grabbing, but not too salesy or gimmicky. It could be something like “Long time no talk”, “It’s been a while”, or “Just checking in”.

How should you start a reconnect email?

You should start with a friendly greeting, acknowledging that it’s been a while since you’ve been in touch. You could say something like “I hope this email finds you well!” or “It’s been too long since we’ve last talked.”

What should you include in a reconnect email?

You should include a brief update on what you’ve been up to since you last spoke, and ask how the person you’re emailing has been doing. You could also mention something specific that reminded you of them or something that you know they’re interested in.

Should you apologize for not being in touch?

It can be appropriate to apologize for not being in touch in a while, but only if you feel that it’s necessary. It’s important to strike the right balance between being friendly and genuine, without coming across as insincere or overly self-deprecating.

Should you ask for anything in a reconnect email?

You can certainly ask for a response, but it’s important to phrase it in a way that doesn’t come across as demanding or pushy. You could say something like “I would love to hear back from you when you have a chance!”

What’s the ultimate goal of a reconnect email?

The ultimate goal of a reconnect email is to re-establish communication with someone who you’ve lost touch with, and to lay the foundation for potentially renewing your relationship in the future, whether that’s personally or professionally.

Thanks for sticking with me!

I hope this little reconnect email template can help you start conversations with people you haven’t seen or heard from in a while. Don’t hesitate to tweak it, make it your own, and most importantly, be genuine and authentic. And hey, next time you need some inspiration, swing by again! I’ll be happy to share more tips and tricks to turn your writing into something that feels just like you. Thanks for reading, and see you soon!