10 Referral Bonus Email Samples to Motivate Your Employees

Are you looking for ways to supercharge your referral program? Well, look no further! In this article, we’ve got a special treat for you – referral bonus email samples that will help you take your referral program to the next level.

Referral programs have proven to be one of the most effective marketing strategies out there. And with a little incentive, your loyal customers can become your best advocates and do all the marketing for you.

But, not all referral programs are created equal. And that’s where referral bonus emails come in. These masterpieces of marketing not only incentivize your customers to refer their friends, but they also make the process seamless for them.

With our referral bonus email samples, you’ll have everything you need to create a killer referral program that your customers will be eager to participate in. The best part? All of these examples are customizable, so you can edit them as needed to fit your brand’s voice and personality.

So, let’s dive into these referral bonus email samples and see how you can leverage the power of referrals to grow your business.

The Ultimate Structure for a Referral Bonus Email

If you’re looking to incentivize your customers to refer their friends to your business, a referral bonus email is the perfect way to do it. But, if you want to make sure your referral bonus email is effective, you need to follow a specific structure that’s been proven to work time and time again. Below, we’ll break down the ultimate structure for a referral bonus email that’s sure to get your customers referring their friends in no time.

Subject Line

First and foremost, your referral bonus email needs to have an eye-catching subject line. This is the first thing your customer will see, so it needs to grab their attention. Try using something like “Get Rewarded for Spreading the Word” or “Share the Love and Get a Reward.”

Greeting and Introduction

Once your customer opens the email, the next step is to greet them and introduce the referral program. Start with a friendly greeting, like “Hey there, [name]!” Then, explain that you have a referral program and what the purpose of the program is. For example, “We know that our customers are our biggest fans, so we wanted to give you an opportunity to share [our product/service] with your friends and earn a reward for doing so!”

Benefits of the Program

Your next step is to explain the benefits of the referral program. This is where you really want to sell your customer on the idea of referring their friends. Highlight what they’ll get out of it – whether it’s a reward, exclusive access, or simply the satisfaction of sharing something they love with their friends.

Instructions for Referring

Once your customer is excited about the program, it’s time to give them the instructions they need to refer their friends. Be clear about the steps they need to take, and include any links they need to share or codes they need to use. You can even include a pre-written message they can copy and paste to make it easy for them!

Thank You and Closing

Finally, wrap up the email with a thank you and closing. Thank your customer for their continued support, and encourage them to reach out with any questions or feedback. Make sure to include a clear call-to-action to get them started on referring their friends.

Overall, following this structure for your referral bonus email will set you up for success. Make sure to keep it concise, friendly, and informative, and you’re sure to see an increase in referrals in no time!

Referral Bonus Email Samples

Thank You for Referring a Friend

Dear [Name of Referrer],

Thank you for referring your friend to our company. We appreciate your trust in our services and your confidence in recommending us to others. Your friend [Name of Referred] has joined our team and is doing great work.

As promised, we are pleased to offer you a referral bonus of $[Amount]. We have credited the amount to your account, and you can withdraw it at any time. Once again, thank you for your recommendation, and we look forward to serving you again.

Best regards,

[Your Name]

Referral Bonus for Job Openings

Dear [Name of Referrer],

We would like to thank you for referring [Name of Referred] for the job opening at our company. Your recommendation played a crucial role in their hiring process, and we are pleased to have them on board.

As you know, we offer a referral bonus of $[Amount] for hiring new employees through recommendations. With your referral, we have credited the bonus to your account, and you can withdraw it at any time. We appreciate your continued support and look forward to your future recommendations.

Thank you once again.

Warm regards,

[Your Name]

Thank You for Referring a Client

Dear [Name of Referrer],

We wanted to express our gratitude for referring [Name of Referred] to our company. Your recommendation helped us in securing their business, and we are delighted to have them as our client.

As we promised, we would like to offer you a referral bonus of $[Amount], which is now credited to your account. We are grateful for your support and appreciate your trust in our services. If you have any further recommendations, please feel free to contact us.

Best regards,

[Your Name]

Referral Bonus for Social Media Referrals

Dear [Name of Referrer],

We are writing to thank you for recommending our services on social media. Your post helped us reach a wider audience and gain new clients. We appreciate your efforts in spreading the word about our company.

As a token of our appreciation, we would like to offer you a referral bonus of $[Amount]. The bonus is now credited to your account, and you can withdraw it at any time. Thank you for your support and for being a valuable member of our community.

Warm regards,

[Your Name]

Referral Bonus for Product Recommendations

Dear [Name of Referrer],

We wanted to thank you for recommending our products to your friends and family. Your recommendations resulted in new sales and helped us grow our business. We appreciate your support and trust in our products.

We offer a referral bonus of $[Amount] for every new customer that uses your recommendation. We have credited the bonus to your account, and you can withdraw it at any time. Thank you for being an advocate of our products and for your contribution to our success.

Best regards,

[Your Name]

Thanking Employee for Referring

Dear [Name of Employee],

We wanted to thank you for referring [Name of Referred] for the job opening at our company. Your recommendation played a crucial role in their hiring process, and we are pleased to have them on board.

Your contribution to our recruitment process is appreciated, and as promised, we would like to offer you a referral bonus of $[Amount]. We have credited the bonus to your account, and you can withdraw it at any time. We appreciate your continued support and look forward to your future recommendations.

Thank you once again for your efforts.

Warm regards,

[Your Name]

Referral Bonus for Business Referrals

Dear [Name of Referrer],

We wanted to thank you for recommending our services to [Name of Referred Business]. Your referral helped us secure new business, and we are grateful for your support.

We offer a referral bonus of $[Amount] for every new business that signs up with us through your recommendation. The bonus is now credited to your account, and you can withdraw it at any time. Thank you for trusting us with your referrals and for helping us grow our business.

Best regards,

[Your Name]

Tips for Crafting a Referral Bonus Email

Referral bonus programs can be incredibly effective in attracting new customers and building brand awareness. But if you want your program to be successful, you need to have a solid email strategy in place. Here are some tips for crafting a referral bonus email that will get results:

  • Make it Personal: Address your email to the individual by name and mention their previous purchase or interaction with your company. A personal touch goes a long way in building trust and loyalty.
  • Be Clear and Concise: Rambling emails are a surefire way to turn off potential customers. Keep your message short and sweet, and be clear about the benefits of your referral program.
  • Highlight the Incentives: People are motivated by incentives, so make sure you clearly communicate what your referral program offers in terms of bonuses, discounts, or other rewards.
  • Include a Call-to-Action: Be sure to include a clear and compelling call-to-action in your email, such as “Refer a Friend Today” or “Get Your Discount Now”.
  • Use Attention-Grabbing Headlines: Your email subject line and headline should be attention-grabbing and exciting, so people feel inspired to open and read your message.
  • Provide Easy-to-Follow Instructions: Make it easy for people to refer their friends and family by providing easy-to-follow instructions for accessing and sharing your referral program.
  • Include Social Sharing Buttons: Encourage your customers to share your referral program on social media by including social sharing buttons in your email.

By following these tips, you can create a referral bonus email that encourages your customers to refer their friends and family, helping you to build your brand and grow your customer base.

Referral Bonus Email Sample FAQs


What is a referral bonus email sample?

A referral bonus email sample is a pre-written email message sent to employees or customers encouraging them to refer individuals to the company and receive a bonus in return.

What should be included in a referral bonus email sample?

Referral bonus email samples should include specific instructions on how to refer individuals, the terms and conditions of the bonus, and any relevant deadlines or restrictions.

How can I customize a referral bonus email sample?

You can customize a referral bonus email sample by adding your company’s branding and contact information, personalizing the message to fit your audience, and adjusting the terms and conditions to fit your specific referral program.

What are some effective tips for writing a referral bonus email?

Effective tips for writing a referral bonus email include keeping messaging concise and compelling, highlighting the benefits of the referral program, and making it easy for individuals to refer others.

How can I measure the effectiveness of my referral bonus email campaign?

You can measure the effectiveness of your referral bonus email campaign by tracking the number of referrals received, the conversion rate of those referrals, and any feedback or suggestions from referrers.

What are some creative ways to incentivize referrals with bonuses?

Creative ways to incentivize referrals with bonuses include offering exclusive experiences or products, increasing the bonus amount for multiple successful referrals, or offering a bonus to both the referrer and the referred individual.

Are there any legal considerations to keep in mind when offering referral bonuses?

Yes, there may be legal considerations to keep in mind when offering referral bonuses, such as complying with tax laws, avoiding discriminatory practices, and ensuring the program is structured in a fair and transparent manner.

Thanks for Checking Out This Referral Bonus Email Sample!

Hopefully, this article gave you some inspiration for your own referral bonus email. Remember to keep it short, sweet, and enticing. By offering a bonus to both the referrer and the referred, you can motivate your current customers to spread the word about your business. Thanks for reading, and make sure to visit again soon for more tips and tricks to grow your business!