10 Effective Sales Intro Email Samples to Boost Your Cold Email Game

Are you struggling with crafting the perfect sales introduction email? Look no further! In this article, we have gathered the best sales intro email samples that you can use as a template and edit as needed to fit your specific needs.

Whether you are reaching out to a potential client, pitching your product or service, or introducing yourself to a potential partner, a well-crafted sales introduction email can be the key to success. It’s your chance to make a strong first impression and persuade your reader to take action.

But where do you start? Writing a sales introduction email can be daunting, especially if you’re not sure how to grab your reader’s attention and deliver your message effectively. That’s why we’ve done the hard work for you and collected the best sales intro email samples that have been proven to work.

From subject lines that increase open rates to compelling calls to action that lead to conversions, you’ll find everything you need to write a powerful sales introduction email that makes an impact.

So, what are you waiting for? Check out our sales intro email samples and start crafting your own today!

The Best Structure for a Sales Intro Email

When it comes to writing a sales intro email, the structure you use can make all the difference in whether that email is read, responded to, and ultimately generates sales. In this article, we’ll take a deep dive into the best structure for a sales intro email, using the inimitable Tim Ferriss as our guide.

First and foremost, a sales intro email needs to grab the reader’s attention. This means leading with something that piques their interest, such as a question, a bold statement, or a statistic that speaks to a pain point they may be experiencing. The opening line is your chance to hook your reader in and get them to keep reading.

After you’ve got their attention, it’s time to establish your credibility. This might mean mentioning your relevant experience, highlighting customer testimonials, or citing impressive results you’ve achieved in the past. This section should be concise but impactful, making the case for why the reader should take your email seriously.

Next up, it’s time to make the pitch. This is where you present your product or service and explain why it’s the perfect solution to the reader’s problem. Be sure to highlight the benefits your product provides, rather than just listing its features. Keep in mind that the focus should be on how your product can help the reader, not on what your product does.

It’s important to include a clear call to action in your sales intro email. This might be an invitation to schedule a demo, a request for a phone call, or a link to sign up for a free trial. Whatever the desired action, make sure it’s easy for the reader to take and includes a clear next step.

Finally, wrap up your sales intro email with a polite but persistent closing. Thank the reader for their time and emphasize the value that you’re offering them. This is your chance to leave a lasting impression and keep the door open for future communication.


In summary, the best structure for a sales intro email includes an attention-grabbing opening, a section that establishes your credibility and expertise, a compelling pitch highlighting the benefits of your product or service, a clear call to action, and a polite and persistent closing. Using this structure, you can take your sales emails from formulaic to effective and start generating more leads and sales.

Sales Intro Email Samples

Introducing a New Product Line

Dear [Client Name],

We are thrilled to introduce our new line of [Product Name]. This innovative product line is developed to simplify and optimize [Product Benefit]. Now, you can enjoy increased productivity with minimal effort and get the job done faster.

We believe that [Product Name] will be a valuable addition to your business. It comes with a range of features that are tailor-made to meet your specific needs, including [Feature 1], [Feature 2], and [Feature 3]. You can take advantage of our limited-time offer and get [Discount] off your purchase today.

We look forward to hearing from you soon on how [Product Name] could help your business grow.

[Your Name]

Follow-Up on Meeting

Dear [Client Name],

It was great meeting you on [Meeting Date]. I hope you found our discussion informative and helpful. I am reaching out to follow up on our conversation and answer any questions you might have.

Here are a few key points regarding our products and services that we discussed in our meeting: [Point 1], [Point 2], and [Point 3]. Additionally, I want to remind you that we have a special discount for new clients like you. You can get [Discount] off your first order by using the code [Discount Code].

Please feel free to reach out to me if you have any questions or if there is anything else that I can assist you with. I look forward to the prospect of working with you.

Best regards,
[Your Name]

Re-Engaging with Inactive Clients

Dear [Client Name],

I hope this email finds you well. We noticed that you have not been using our services for some time now, and we would love to know how we can help you better in the future.

We understand that business priorities can shift, and we want to assure you that we are always here to support your needs. Our recent updates include [Update 1], [Update 2], and [Update 3], and we hope you find them helpful in improving your business outcomes.

Moreover, we would like to offer you [Discount] off your next purchase to re-engage with us. Please use the code [Discount Code] at checkout to redeem your discount.

Thank you for your attention, and we look forward to hearing from you soon.

[Your Name]

Promoting a Seasonal Sale

Dear [Client Name],

We are excited to announce a limited-time sale on [Product Type]. Enjoy [Discount] off your purchase when you use the code [Discount Code] at checkout.

Our product line includes [Product 1], [Product 2], and [Product 3], and we are confident that you will find the perfect addition to your business or personal needs. Act fast because this sale ends soon!

Don’t hesitate to reach out to us if you have any questions or if there is anything else we can help you with. We appreciate your business and value your satisfaction.

Warm regards,
[Your Name]

Offering a Free Trial

Dear [Client Name],

We would like to offer you a free trial of our [Product or Service]. This is an excellent opportunity for you to try out our product and experience its benefits firsthand.

The free trial includes [Feature 1], [Feature 2], and [Feature 3], which are designed to [Product Benefit]. You can activate your free trial today by visiting our website and entering the code [Free Trial Code].

If you have any questions or feedback during your trial, please feel free to reach out to us. We would love to hear your thoughts and assist you in any way we can.

[Your Name]

Sending a Referral Request

Dear [Client Name],

Thank you for your business and trust in our products and services. We appreciate your loyalty and commitment to our brand.

We are reaching out to you today to ask for a favor. If you have colleagues, friends, or family members who could benefit from our products and services, please consider referring them to us. We would be happy to provide them with [Benefit], and we promise to take excellent care of them.

Your referral would mean a lot to us, and we would like to reward you for your support. For every successful referral you make, you will receive [Reward]. To participate, simply have your referral mention your name when they make their first purchase with us.

Thank you for your consideration, and I look forward to hearing from you soon.

Best regards,
[Your Name]

Providing Solutions to Business Challenges

Dear [Client Name],

We understand that running a business can come with challenges, and we are here to help you overcome them. Our products and services are designed to simplify and optimize your business operations and give you a competitive edge.

Here are a few examples of how we can assist you with your specific needs. If you are struggling with [Business Challenge 1], we have [Solution 1] that can help address your pain points. For [Business Challenge 2], we recommend [Solution 2], which offers [Benefits of Solution 2]. We also have a range of resources, including [Resource 1], [Resource 2], and [Resource 3], that you can access to improve your business outcomes.

Please don’t hesitate to reach out to us if you have any questions or if there is anything else we can help you with. We are here to assist you every step of the way and look forward to hearing from you soon.

[Your Name]

Tips for Writing a Killer Sales Intro Email

When it comes to crafting the perfect sales intro email, there are a few key tips that can make a big difference in getting your message noticed and ultimately converting prospects into customers. Here are some of the most important tips you should keep in mind:

  • Personalize your message: Rather than sending a generic email to hundreds or even thousands of potential customers, take the time to personalize your message and speak directly to the needs and interests of your audience. Use the recipient’s name and any relevant information you have about them to craft a message that feels tailored specifically to them.
  • Keep it short and sweet: People’s attention spans are short these days, so you want to make sure your email is brief and to the point. Avoid lengthy paragraphs or overly complicated language. Instead, focus on communicating your key value proposition as clearly and concisely as possible.
  • Use a compelling subject line: Your subject line is the first thing recipients will see, so make sure it’s attention-grabbing and relevant to their interests. Avoid generic subject lines like “Great Opportunity” or “Exciting News,” and instead try to tease a specific benefit or offer that will pique their interest.
  • Show, don’t tell: Rather than simply telling recipients about your product or service, try to demonstrate its value through specific examples, case studies, or testimonials. Show them how your solution can solve their problems or help them achieve their goals.
  • End with a clear call to action: Always make sure your sales intro email ends with a clear call to action. Tell recipients exactly what you want them to do next, whether it’s scheduling a call, signing up for a trial, or simply replying to the email with any questions or feedback.

By incorporating these tips into your sales intro emails, you can increase the likelihood of getting your message noticed, engaging potential customers, and ultimately generating more sales for your business.

Frequently Asked Questions about Sales Intro Email Sample

What is a sales intro email?

A sales intro email is a type of email designed to introduce yourself, your company, and your products or services to a potential customer or client. Its purpose is to generate interest and start a conversation that can lead to a sale or a business relationship.

What should I include in a sales intro email?

A sales intro email should be personalized, concise, and focused on the customer’s needs. It should provide a clear value proposition, highlight your experience and expertise, and offer a clear call to action. You can also include social proofs, such as testimonials or case studies.

How can I make my sales intro email stand out?

To make your sales intro email stand out, you should use a compelling subject line, personalize your message, and use a conversational tone. You can also offer a special offer or a free trial, include visuals, and use clear and concise language.

When is the best time to send a sales intro email?

The best time to send a sales intro email depends on your target audience and industry. Generally, it’s best to send it during regular business hours on weekdays, and avoid sending it on weekends or holidays. You should also consider the time zone of your recipient.

How can I measure the success of my sales intro email?

You can measure the success of your sales intro email by tracking the open rate, click-through rate, and response rate. You can also track the conversion rate, which is the ratio of people who responded to your email and became customers or leads. Using a CRM can help you track these metrics.

What should I do if I don’t get a response to my sales intro email?

If you don’t get a response to your sales intro email, you should follow up with a second email after a few days. You can also try a different approach or channel, such as a phone call or a LinkedIn message. It’s important to be persistent but respectful and not to spam your recipient.

How do I avoid sounding too pushy in my sales intro email?

To avoid sounding too pushy in your sales intro email, you should focus on the customer’s needs and interests, not just on your products or services. You should also use a friendly and respectful tone and avoid using aggressive language or tactics. It’s important to respect the recipient’s time and decision-making process.

Wrap it up!

So, there you have it, folks! A sales intro email sample that you can use to win over potential clients and start building lasting relationships. We hope you found this article helpful, and that it gives you the inspiration you need to craft your own unique sales emails. Remember, the key is to speak directly to your audience, and to offer them something of value. Thanks for tuning in, and be sure to visit again soon for more tips and tricks to help you crush your sales game!