Sample Email Asking for Survey Participation: How to Increase Response Rates

Are you looking to gather crucial insights about your target audience to improve your business processes? One easy way to achieve that is by conducting a survey. However, it can be challenging to convince people to take part in your survey. Luckily, we have a solution for you that could change the game.

Through extensive research, we have found that sending a sample email asking for survey participation can be an effective way to encourage people to participate. Not sure how to craft the perfect survey invitation? Don’t worry, we’ve got you covered. We have curated a list of examples that you can use as a reference for your next survey invitation.

But why should you take the time and effort to conduct surveys? Surveys can help you make informed decisions about your business, understand your customer needs better, and identify areas that need improvement. All of which can help you craft an effective business strategy.

So what are you waiting for? Get started on your next survey invitation today! You can find examples and edit them as needed, all to help you reach your survey participation goals. Remember, the more responses you receive, the better insights you’ll have to advance in your business.

The Best Structure for Sample Email Asking for Survey Participation

Asking for survey participation through email can be tricky, especially when you consider that people are receiving dozens of marketing emails every day. If you’re looking to get the best possible response rate, you’ll need to craft an email that’s both persuasive and informative. In this article, we’ll look at the best structure for a sample email asking for survey participation, as detailed by the legendary productivity expert Tim Ferris.

The first thing to consider is your subject line. This is the first thing that your recipient will see, so it needs to be enticing enough to encourage them to open the email. According to Ferris, the best subject lines for survey emails are those that are personal, specific, and include a clear call to action. For example, “Can you help me with a quick survey?” or “Your opinion matters – take our survey today.”

Once you’ve captured your recipient’s attention, it’s time to move on to the body of the email. Ferris recommends starting with a personal introduction, where you explain who you are and why you’re conducting the survey. This could be as simple as “Hey, I’m John from XYZ, and we’re working on a project to improve our customer experience.”

Next, you’ll want to provide some context for the survey. Explain what it’s about, why it’s important, and how the recipient’s feedback will be used. This will make it clear that their input is valuable and encourage them to take the survey seriously. For example, “We’re looking to get a better understanding of our customers’ preferences when it comes to our products and services, so we can provide a better experience for everyone.”

Finally, you’ll want to close with a clear call to action. Ferris suggests including a prominent button or link to the survey, along with a brief explanation of what the recipient can expect by participating. This could be as simple as “Click here to take the survey – it will only take a few minutes, and your feedback will help us shape the future of our company.”

Overall, the best structure for a sample email asking for survey participation is to start with a personal introduction, provide context for the survey, and close with a clear call to action. By following these guidelines, you’ll create an email that’s both persuasive and informative, increasing your chances of getting a high response rate to your survey.

7 Sample Emails Asking for Survey Participation

Do You Want to Win a $50 Gift Card? Take Our Survey!

Dear [Name],

We at [Company] are always striving to improve our products and services to better meet your needs. To do this, we need your help! By taking our short survey, you can give us valuable feedback that we can use to make meaningful changes.

As a thank you for your time and feedback, we are giving away a $50 gift card to one lucky survey participant. Simply click on the link below to get started. The survey should take no more than 10 minutes to complete.

Thank you for your participation!

Best regards,

The [Company] Team

Help us understand your brand preferences

Dear [Name],

We would like to invite you to participate in our survey about brand preferences. Your responses will help us identify what our target market is and improve our products. The survey should take approximately 15 minutes to complete.

Your feedback is important to us, and as a token of appreciation, we will give you a 10% discount on your next purchase. Simply follow the link below to get started.

Thank you in advance for your participation!

Best regards,

The [Company] Team

We Want to Improve our Website, But We Need Your Help First!

Dear [Name],

We at [Company] are constantly looking for ways to improve our website to make it more user-friendly. However, we can’t do this without your help! By filling out our quick survey, you can give us valuable feedback on what works and what doesn’t on our website.

Your feedback will help us improve our website, which will make it easier for you to find what you’re looking for. The survey should take no more than 5 minutes to complete.

We appreciate your participation and thank you in advance!

Best regards,

The [Company] Team

Discover Your Dream Destination: Participate in our Survey!

Dear [Name],

We at [Company] are developing a new service, which is related to travel destinations and experiences. To make this service more tailor-made to our target audience, we would like to invite you to a quick survey.

By completing the survey, you will receive a personalized travel itinerary with recommended destinations based on your preferences. The survey should take no more than 10 minutes to complete.

Thank you for your time and cooperation!

Best regards,

The [Company] Team

Tell Us What You Think and Win Our New Product Line!

Dear [Name],

We have just launched a new product line and are eager to get your feedback! We would like to invite you to take our short survey and tell us what you think.

By submitting your feedback, you will automatically enter yourself into a raffle to win our entire new product line – a value worth $100. The survey should take no more than 7 minutes to complete.

We value your time and opinions. Thank you in advance!

Best regards,

The [Company] Team

We Want to Hear Your Thoughts on Our Customer Service

Dear [Name],

We pride ourselves on providing excellent customer service and would like to make sure we’re living up to our standards. Your feedback will help us identify areas where we’re excelling or areas where we can improve.

Please take a moment to complete our customer service survey, which should take about 10 minutes to finish. Your participation is greatly appreciated.

Thank you for choosing [Company]!

Sincerely,

The [Company] Team

Tell us More About Your Experience and Help Shape Our Future

Dear [Name],

We would like to learn more about your experience with [Company] to help us make informed decisions about the future direction of our products and services. Your feedback is valuable to us, and we would appreciate it if you could take a few minutes to complete our survey.

The survey should take no more than 15 minutes to complete, and your answers are anonymous. Thank you for your contribution to our ongoing efforts to improve!

Best regards,

The [Company] Team

Email Tips for Better Survey Participation Rates

When sending out surveys, it’s important to be strategic with your emails to maximize response rates. Here are some tips to keep in mind:

  • Make the subject line compelling: A catchy subject line can make all the difference in convincing someone to open your email. Be sure to include a clear call-to-action that highlights the benefits of participating in the survey.
  • Personalize the email: Addressing your recipients by name can help establish a connection and make them feel valued. Consider using merge tags to automatically input their name and other personalized details.
  • Provide context: It’s important to explain why you’re conducting the survey and how the responses will be used. This can help build trust with your recipients and encourage them to take the survey seriously.
  • Keep it brief: Your email should be concise and to the point. Avoid overwhelming your recipients with unnecessary details or overly formal language.
  • Include a clear call-to-action (CTA): Make it easy for recipients to access the survey by including a prominent CTA button or link within the email. This can help reduce friction and encourage more people to participate.
  • Offer an incentive: Consider offering a small incentive, such as a discount or entry into a prize drawing, for completing the survey. This can help motivate recipients and increase response rates.
  • Follow up: Don’t be afraid to send a reminder email to those who haven’t yet responded. This can help increase participation and ensure your responses are as representative as possible.

By following these tips, you can help ensure that your survey emails are both effective and high-converting. Good luck!

FAQs about Sample Email Asking for Survey Participation


What is this email about?

This email is a request to participate in a survey for a particular research or study.

Why should I participate in this survey?

Your participation in the survey will help in the research and the overall result of the study. It will help the researchers understand the subject matter better and make informed decisions

How do I participate in the survey?

The survey link will be provided in the email. Just click on the link and answer the survey questions. It will only take a few minutes of your time.

What if I cannot complete the survey right away?

Most surveys have a time limit that should be indicated in the email. In case you cannot complete the survey by that time, please inform the researchers so they can make arrangements for you to complete it at a later time.

Will my personal information be shared with third-party entities?

No. Personal information provided in the survey will remain confidential and will only be used for research purposes.

Is it necessary to answer all the questions in the survey?

Answering all the questions in the survey is encouraged but not mandatory. You may skip some questions if you do not wish to provide an answer.

What if I have more questions about the survey?

If you have more questions about the survey, please contact the researchers or the institution conducting the survey. Their contact information should be indicated in the email.

Thanks for Your Time!

That concludes our article on how to write a sample email asking for survey participation. Remember, by taking the time to craft an engaging and personalized message, you can significantly increase your survey response rates. We hope you found this guide informative and helpful. If you have any other tips or experiences to share, please leave them in the comments below. Until next time, thank you for reading and visit again soon!