Do you find it challenging to reconnect with your past clients? Are you unsure about how to reach out to them without sounding too pushy? Well, worry no more! In this article, I have put together some sample emails that you can use to reconnect with past clients, and the best part is you can edit them as per your needs.
We all know that reconnecting with past clients can be an excellent way to strengthen relationships and even generate repeat business. However, it is essential to remember that these clients might have moved on or might not feel inclined to respond to your email initially. That is why your email needs to be personalized, professional, and straight to the point.
To help you with this, I have compiled some sample emails that have proven effective in reconnecting with past clients. These emails are tailored to different kinds of clients, industries, and situations. Whether you are a freelancer, consultant, or business owner, you will definitely find an email here that meets your needs.
So without further ado, let’s dive right into the sample emails and see how you can use them to reconnect with past clients and enhance your relationships.
The Perfect Structure for Reconnecting with Past Clients
When it comes to reconnecting with past clients, there are several things you need to keep in mind to ensure that the email resonates with them and does not come off as spammy or salesy. Below mentioned is the perfect structure for an email that will make your past clients feel valued and appreciated:
1. Greeting:
Start with a friendly greeting that addresses your recipient by their name. This personalized touch sets the tone for the rest of the email and allows them to feel seen and acknowledged.
2. Remind Them of Your History:
Before diving into any sales pitches or offers, it’s important to remind your past clients of your history together. Briefly highlight your previous working relationship and any projects or work that you did together.
3. Acknowledge Their Success:
After reminding them of your history, acknowledge any significant accomplishments or successes they’ve achieved since your last contact. This shows that you’ve been keeping up with their progress and are interested in their growth.
4. Offer Value:
The main purpose of the email should be to offer value to your past client. This could be in the form of a helpful resource, an invitation to a networking event, or a complimentary consultation or follow-up service.
5. Call-to-Action:
End the email with a clear call-to-action that encourages the recipient to take the next step – whether that’s responding to the email, scheduling a call, or taking advantage of the offered resource or service.
By following this structure, you can create an email that not only provides value to your past clients but also leaves a lasting impression and increases the likelihood of a future working relationship.
Seven Sample Emails to Reconnect with Past Clients
Checking In
Dear [Client Name],
It’s been a while since we’ve connected, and I wanted to check in and see how you’re doing. I hope everything has been going well for you and your business.
If you’re ever in need of [your service], please don’t hesitate to reach out. I’d be happy to assist you in any way I can.
Best regards,
[Your Name]
Introducing a New Service
Dear [Client Name],
I hope this email finds you well. I wanted to reach out and let you know about a new service we’re now offering at [Your Company Name].
[Service name] is a cutting-edge solution that can help businesses [service benefits]. I think that this would be a valuable asset to your business and wanted to suggest that you consider taking advantage of it.
Please let me know if you’re interested in learning more about [service name] and how it could benefit your business. I’d be more than happy to schedule a call with you and discuss it in more detail.
Best regards,
[Your Name]
Thanking for Past Business
Dear [Client Name],
I hope this email finds you well. I wanted to take a moment to thank you for your past business with [Your Company Name].
We value your relationship with us and the trust you placed in our team. We are always here to support you and your business if you need [your service] in the future.
Thank you again for choosing [Your Company Name] and for your valuable partnership. We look forward to continuing our relationship for many years to come.
Best regards,
[Your Name]
Informing About a Sale
Dear [Client Name],
I hope this email finds you well. I wanted to let you know that we’re currently having a sale on [product or service]. This is a limited-time offer, and I wanted to extend the offer to you and your business.
If you’re interested in taking advantage of this offer, please don’t hesitate to reach out to me. We’d be happy to provide you with more information and help you get started with this exciting deal.
Best regards,
[Your Name]
Requesting Feedback
Dear [Client Name],
I hope this email finds you well. I wanted to reach out and request your feedback regarding your experience working with [Your Company Name]. Your opinion is essential to us, and we value your input and suggestions.
Thank you in advance for taking the time to provide us with your thoughts. Your feedback will help us to improve our services and better serve you and your business in the future.
Best regards,
[Your Name]
Sending Resources
Dear [Client Name],
I hope this email finds you well. I wanted to reach out and share some helpful resources with you and your team.
Please find attached a [resource name], which I believe will be beneficial to you and your business. If you have any questions or would like to discuss how we can help to better support your business, please don’t hesitate to reach out.
Thank you for your continued partnership, and I look forward to speaking with you soon.
Best regards,
[Your Name]
Offering a Referral Program
Dear [Client Name],
I hope this email finds you well. I wanted to let you know about our referral program, which can help you and your business earn rewards for referring new clients to us.
If you know of any businesses in need of [your service], we’d be honored if you would consider referring them to us. In exchange, we’d be happy to extend a discount or other incentives to both you and your referred client.
Please let me know if you’re interested in learning more about our referral program and how it can benefit your business. We look forward to the opportunity to work with you and your referrals.
Best regards,
[Your Name]
Tips for Crafting an Effective Email to Reconnect with Past Clients
Reconnecting with past clients is a crucial step for any business to maintain a strong relationship with their customers. A personalized email can be a great way to genuine reconnect with clients and remind them of your products or services. Here are some tips to help you craft an effective email for reconnecting with past clients:
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Start with a personalized greeting – Address the recipient by their name and reference a past experience you had with them to establish a personal connection. This will help to create a sense of familiarity, trust, and remind them why they initially chose to work with you.
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Be Brief and Direct – Your email shouldn’t be too long or complicated to read. Keep it brief, clear, and direct to the point. Make use of bullet-points to help the recipient scan your email quickly and efficiently. Ideally, your email should be no longer than 2-3 paragraphs, so your recipient does not lose interest or get overwhelmed.
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Provide Value – Incentivize the recipient to engage with you by providing something of value in your email. This can be a discount or exclusive offer, useful tips, or industry insights. This will give them a reason to consider working with you again or to ask for your services when they need them.
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Include a Call-to-Action – Encourage the recipient to take action and engage with you. Provide a clear Call-to-Action (CTA) in your email, like a request to schedule a call or book an appointment to discuss their needs. A well-placed CTA can help move your recipient through their decision-making process and toward the next step with your business.
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Follow Up – If you don’t get a reply, follow up with a second email in a few weeks. Don’t be pushy or demanding; instead, be polite, follow up on the previous email, and provide additional information or value in your follow-up response. Remember that if the recipient does not respond, it may not necessarily be personal, as they may not need your services at the moment or have changed their business needs.
By following these tips, you can create an email that is tailored to your past clients to help build a rapport and increase the chances of them returning to do business with you again in the future. Remember that the goal is to provide value, establish trust and rekindle your relationship with your past clients.
FAQs on Email Reconnecting with Past Clients
What is an email to reconnect with past clients?
An email to reconnect with past clients is a personalized email sent to clients whom you’ve worked with before but haven’t heard from in a while. It’s a great way to rebuild the relationship, remind them of your work, and offer your services.
What should be the tone of the email?
The tone of the email should be friendly and casual, as if you’re catching up with an old friend. It is crucial that the email should not come across as just trying to sell something. Be genuine and gracious.
What should be included in the email?
The email should include a personalized introduction, a brief explanation of why you’re reaching out to them, a reminder of your previous work, an update on your business, and an invitation to reconnect.
Should I include any other forms of communication in the email?
It’s always a good idea to include other forms of contact information such as phone number, website, social media channels, or even an invitation to connect over coffee or a phone call.
What should be the frequency of these kinds of emails?
The frequency of these emails should be no more than a few times a year. It’s important not to spam your clients with emails, or they might unsubscribe from your mailing list.
How can I ensure my clients come back for more business?
To ensure clients return for business, make sure the email focuses on reconnecting rather than selling anything to them. Remember to add value by offering solutions to their pain points, latest industry updates or research. Lastly, encourage them to get back to you with feedback or anything they might need to help their business grow.
What is the best time to send these emails?
The best time to send these emails would be during the work week, preferably in the morning when they check their email. Sending the emails on a Thursday to Monday always works best, giving the client a refreshing start to their work week and a pleasant email to respond to while still navigating their work-life.
Wrapping it up
And there you have it! I hope this sample email template helps you reconnect with your past clients and kickstarts some fruitful partnerships. Remember to personalize your message and keep it short, sweet, and authentic. If you have any tips or stories to share about reconnecting with clients, feel free to leave a comment below. Thanks for reading, and I hope to see you back here soon for more marketing and communication insights!