How to Write a Winning Sample Intro Email to New Client: Tips and Examples

You’re about to start out on a new business venture and it’s time to make a first impression. Enter the intro email to new clients. This could make or break your potential relationship with a new client, so it’s crucial to get it right the first time. However, don’t worry if you’re not sure how to write one. We’ve got you covered.

In this article, we’ll be exploring the best practices when it comes to writing the perfect intro email to new clients. From the two-sentence rule to crafting the perfect subject line, we’ve got all the tips and tricks to help you nail it. And the best part? We’ve included examples that you can edit and tailor to your specific needs.

So let’s get started on crafting an intro email that will impress your new client and set the tone for a successful partnership.

The Ultimate Structure for Sample Intro Email to New Clients

As a business owner, getting a new client is always an exciting moment. It’s an opportunity to grow your business, expand your network, and build a strong professional relationship. However, reaching out to a new client can be nerve-wracking. You want to make a good impression but you don’t want to come across as too pushy or salesy. That’s where a well-crafted intro email comes in. The following structure is inspired by Tim Ferriss, the bestselling author and entrepreneur.

Subject Line

The subject line of your email is the first thing your recipient will see. It’s important to make it clear and concise. Tim Ferriss recommends using the recipient’s first name in the subject line to increase the chance of the email being opened. For example, “Hi, Jane! Quick Question About Your Business.”

Opening Paragraph

Your opening paragraph should be friendly and personal. Start by introducing yourself and explaining why you’re reaching out. Tim Ferriss suggests using humor or a personal anecdote to capture the reader’s attention. For example, “Hi there, Jane! My name is Sarah and I’m a big fan of your restaurant. I’ve been known to order your famous chicken wings on a weekly basis.”

Body Paragraphs

The body of your email should be short and to the point. Don’t overwhelm your new client with too much information. Instead, focus on one or two key points. Tim Ferriss recommends starting with a compliment or something positive about the client’s business. Follow that up with a brief explanation of how you can help them. Finally, end with a call to action. For example:

“I noticed that you’re trying to expand your catering business. I specialize in event planning and have worked with several restaurants to create successful catering programs. I would love to chat with you about how I can help you grow your business. Are you free for a quick call next week?”

Closing Paragraph

Your closing paragraph should be polite and professional. Thank the recipient for their time and reiterate your call to action. Tim Ferriss suggests using a friendly but professional tone. For example, “Thanks again for your time, Jane. I’m looking forward to hearing from you soon. Have a great day!”


Your signature should include your name, title, and contact information. Tim Ferriss recommends keeping it simple and easy to read. Don’t include too many links or images, as this can look unprofessional.

By using this structure, you can create an intro email that is personal, professional, and effective. Remember to keep it short and to the point, and always end with a call to action. With a little bit of effort, you can turn a new client into a valuable business relationship.

Welcome to Our Company: 7 Introductory Email Templates

Introducing Our Services

Dear [Client],

I hope this finds you well. My name is [Your Name] and I am reaching out to introduce our services at [Company Name]. We provide [brief description of services] and have had the pleasure of working with companies like [example].

We would love to schedule a call to learn more about how we can help your business. Please let me know if you are interested and we can set something up at your convenience.

Best regards,
[Your Name]

Following Up on Our Meeting

Dear [Client],

Thank you so much for taking the time to meet with me earlier this week. It was a pleasure learning more about your business and discussing how we can work together.

To recap, we discussed [brief summary of meeting]. I wanted to follow up and see if you had any additional questions or concerns and if you were interested in moving forward with our proposal.

Please let me know if you have any questions or if there is anything I can do to assist you further.

Best regards,
[Your Name]

Reaching Out for a Potential Partnership

Dear [Client],

I hope this email finds you well. We are very interested in the possibility of partnering with your company on [project]. We have a proven track record of success in [relevant industry/experience].

We would love the opportunity to discuss this in further detail or answer any questions you may have. Please let me know if you are interested in setting up a time to speak further.

Thank you for your time and consideration.

Best regards,
[Your Name]

Thank You for Your Business

Dear [Client],

I wanted to take a moment to express my sincerest gratitude for your business with [Company Name]. We appreciate your trust in us and value our partnership.

If there is anything I or anyone on our team can do to assist you further or improve your experience with us, please don’t hesitate to reach out.

Thank you again for your business and we look forward to working with you in the future.

Best regards,
[Your Name]

Introducing a New Product/Service

Dear [Client],

I hope this message finds you well. I wanted to reach out and introduce our newest [product/service] that I think would be of great interest to your business.

This innovative product/service offers [brief description and benefits]. I would love to set up a call to discuss this in further detail and see if it would be a good fit for your needs.

Thank you for your time and consideration.

Best regards,
[Your Name]

Following Up on a Request

Dear [Client],

I wanted to follow up on your recent request for [information/proposal]. I hope we were able to provide everything you were looking for.

If you have any additional questions or concerns, please don’t hesitate to reach out. We are committed to providing the highest level of customer service and will do whatever we can to assist you further.

Thank you for your interest in our company and we hope to work with you soon.

Best regards,
[Your Name]

Introducing Our Team

Dear [Client],

I wanted to take a moment to introduce you to our team at [Company Name]. We have a talented group of professionals who are dedicated to providing the best service and driving results for our clients.

If you have any questions or would like to learn more about our team, please don’t hesitate to reach out. We would be happy to speak with you further.

Thank you for the opportunity to introduce ourselves and we look forward to working with you.

Best regards,
[Your Name]

How to Nail Your Sample Intro Email to New Clients

When it comes to landing new clients, one of the first steps is crafting the perfect intro email. But with so many emails flooding the inbox of your potential clients, standing out is key. Here are some tips on how to create a sample intro email that will catch the attention of your prospective clients:

  • Personalize your email: Address the client by their name and reference something specific to their business or industry to show that you’ve done your homework and are genuinely interested in working with them.

  • Keep it short and sweet: People receive countless emails every day, so make your email easy to read by getting straight to the point. Highlight your value proposition and make it clear what you can do for your client.

  • Show your expertise: While you want to keep your email short, you also want to demonstrate your expertise. Share a success story or a relevant project you’ve worked on to demonstrate your value.

  • End with a call to action: Close your email by inviting your client to take the next step, such as scheduling a call or meeting. Make it easy for them to respond by letting them know the best way to contact you.

Remember, your intro email is the first impression your potential client will have of you, so make it count. Keep it personalized, concise, and full of value, and you will be on your way to landing new clients in no time.

FAQs About Sample Intro Email to New Client

What should I include in my sample intro email to a new client?

Introduce yourself and your company, provide a brief overview of your services, and express your interest in working with the client. Be clear and professional, but also friendly and relatable.

How long/short should my sample intro email be?

Keep it concise and to-the-point, but also informative enough for the client to understand who you are and what you do. A few paragraphs or bullet points should suffice, around 150-250 words.

When should I send my sample intro email to the new client?

As soon as possible after you have received their contact information and have confirmed their interest in your services.

Should I include any attachments or links in my sample intro email?

You can include a link to your website or social media profiles if they are relevant and informative. However, it’s generally best to avoid sending attachments in your initial email, as they may trigger spam filters or be seen as overly pushy.

What tone should I use in my sample intro email?

Be friendly, professional, and approachable. Use natural language and avoid overly formal or pushy language. Try to establish a good rapport with the client while also clearly communicating your services and value proposition.

How long should I wait for a response from the new client?

Give the client a few days to respond, but don’t be too pushy or impatient. If you haven’t heard back after a week or so, you can send a polite follow-up email to check in and see if they need any more information from you.

What should I do if the client doesn’t respond to my sample intro email?

Don’t take it personally – there could be many reasons why the client hasn’t responded yet. You can try sending a follow-up email or calling them to see if they received your initial message. If they still don’t respond, you may need to move on and focus on other potential clients.

That’s all, folks!

And that’s a wrap! I hope this sample intro email to a new client has given you some ideas on how to get the conversation going with your potential clients. Don’t forget to add your personal touch and tailor it to your specific industry and client’s needs. Thanks for taking the time to read this article, and I hope to see you again soon!