5 Permission Opt-In Email Samples to Build your Subscriber List

Are you tired of sending out emails to people who never asked to receive them? Do you want to build a loyal audience that actually wants to hear from you? Look no further than a permission opt in email.

A permission opt in email is a powerful way to build your email list with people who have expressly given you permission to contact them. These individuals are more likely to engage with your content and convert into customers.

The best part is, creating a permission opt in email is simple and easy. Not a writer? No problem – there are plenty of examples floating around the internet that you can use or edit as needed.

Take control of your email marketing strategy and start using permission opt in emails today. Your audience will thank you.

The Opt-In Email Strategy That Will Skyrocket Your Permission Rates

Let’s face it, getting people to opt-in to your email list can be a real challenge. We all know that building an email list is crucial for any business looking to stay in touch with their audience, promote their products or services, and ultimately generate sales. But getting people to willingly hand over their contact information is easier said than done.

So what’s the secret to crafting an opt-in email that actually works? The key is to have a solid structure that follows best practices for email marketing. Here are a few tips on how to structure your opt-in email for maximum permission rates:

1. Use a Clear and Concise Subject Line

The subject line of your opt-in email is the first impression people will have of your message, so it’s critical to get it right. Use a clear and concise subject line that accurately describes the content of your email. Avoid using clickbait-style subject lines that may trick people into opening your message, as this can lead to a higher rate of unsubscribes and lower overall engagement.

2. Keep Your Message Short and Sweet

People are busy, and they don’t have time to read long-winded emails. Keep your opt-in email short and to the point, focusing on the benefits of joining your email list and what the subscriber can expect to receive. Use bullet points to break up text and make the email easier to scan, and be sure to provide a clear call-to-action at the end of the message.

3. Offer a Valuable Incentive

If you want people to willingly hand over their contact information, you need to offer them something of value in return. This could be a free e-book, a discount code, or access to exclusive content. Make sure the incentive is relevant to your target audience and is something that they actually want.

4. Show Social Proof

People are more likely to take an action if they see that others have already done so. Include social proof in your opt-in email by mentioning how many people have already joined your email list, or by showcasing testimonials from satisfied subscribers.

5. Make it Easy to Opt-In

Finally, make it as easy as possible for people to opt-in to your email list. Include a clear and prominent opt-in form, and consider using a two-step opt-in process that requires people to confirm their subscription. This can help weed out fake email addresses and ensure that you’re only targeting interested and engaged subscribers.

By following these tips and structuring your opt-in email in a clear and concise manner, you can dramatically increase your permission rates and build a loyal audience that’s eager to hear from you.

Permission Opt-in Email Samples

Confirming subscription to our newsletter

Dear valued customer,

We noticed that you recently signed up to receive our newsletter, but we still need your permission to start sending it to you. By opting in to our newsletter, you will receive regular updates about our products, special offers and promotions, and industry news and events that may interest you. If you agree to this communication, please click the link below to confirm your subscription. We appreciate your support and look forward to keeping you informed.

Best regards,

The newsletter team

Consent request for personalized ads


We hope you have been enjoying our website and the content we provide. To enhance your user experience, we would like to personalize the ads that you see on our website. This means that we will use information about your online activity and preferences to show you ads that are more relevant to you. However, we need your permission to do so. If you agree to this, please click the link below to grant your consent. Rest assured that your privacy and data protection are our top priorities. Thank you for considering this request.

Best wishes,

The ad personalization team

Authorization to use your data for research purposes

Dear participant,

Thank you for taking part in our study on consumer behavior. We have collected data from your responses and would like to use it for further research and analysis. However, this requires your explicit permission. By opting in to this use, you agree that your data may be anonymized and used for academic and business purposes. Your participation is voluntary, and you may revoke your consent at any time. Simply click the link below to give us your authorization. Thank you for your contribution to science.

Best regards,

The research team

Request to contact you by phone

Dear customer,

We would like to follow up with you on your recent order and ensure that you are satisfied with our products and services. To do so, we would like to give you a call at your convenience. If you wish to speak with us, please provide your consent by clicking the link below. We promise to keep the call brief and relevant to your needs. Thank you for your time and trust in us.

Best wishes,

The customer service team

Request to participate in a survey

Dear user,

We value your feedback on our online platform and would like to improve it further. To do so, we would appreciate your participation in a short survey that will take no more than five minutes to complete. Your responses will be anonymous and used solely for research purposes. If you agree to participate, please click the link below to begin the survey. We appreciate your honest input and look forward to hearing from you.

Best regards,

The feedback team

Request for access to your social media account

Dear user,

We would like to offer you a more personalized and interactive experience on our social media platform. To do so, we need your permission to access your account and analyze your profile and content. By opting in to this access, you will allow us to suggest and promote relevant content, engage with you on a more personal level, and offer you exclusive benefits and rewards. If you agree to this, please click the link below to grant us your consent. We respect your privacy and will not share or misuse your data.

Best wishes,

The social media team

Request to join our loyalty program

Dear valued customer,

We appreciate your loyalty and want to reward you for it. Therefore, we would like to invite you to join our exclusive loyalty program that offers you special discounts, promotions, and benefits. By opting in to this program, you agree to receive communication from us regarding your membership and the benefits involved. If you wish to join, please click the link below and start enjoying the perks of being our loyal customer. Thank you for your support and trust in us.

Best regards,

The loyalty team

Secrets to an Optimal Permission Opt-In Email Sample

If you want to build a strong relationship with your email subscribers, you have to start with a solid permission opt-in email. This email will set the tone for your future correspondence, so it’s essential that you get it right. Here are some tips for creating an optimal permission opt-in email sample.

1. Begin with a clear and compelling subject line. Your email subject line should be straight to the point and pique the interest of your recipient. Use personalized wording and don’t be overly promotional. Make them feel that they are being offered value and not sold to.

2. Keep it brief and straightforward. Most busy people don’t have the time to read through long-winded emails, so make sure your message is short and sweet. Provide enough information about what they are opting in for, but leave out unnecessary details and keep the tone conversational. A good rule of thumb is to keep it under 150 words or less.

3. Explain the value of subscribing. Your readers need to understand the benefits of subscribing and what type of content you’ll be sharing. Highlight that you’ll only be sending relevant and valuable content and that they’ll have the option to manage their subscription preferences at any time.

4. Set expectations for future correspondence. Be clear about the frequency and type of emails that you’ll be sending. Let them know how often they can expect to receive emails from you and what topics you’ll be covering. This will help them decide whether they want to opt-in or not.

5. Include a clear call-to-action. End the email with a straightforward and engaging call-to-action that encourages the reader to subscribe. Make sure the instructions are clear and simple – Usually, a big and bold “Subscribe” button should suffice. Remember to keep everything clean and clutter-free.

6. Proofread. A careless grammatical error or a typo can instantly put people off. Check and double-check your email for any mistakes and make sure that your links work correctly. It’s a small detail, but it shows your dedication to professionalism.

Following these tips will make sure that your permission opt-in email sample is engaging, informative, and easy to understand – which will keep your subscribers happy and engaged with your content. Remember to put yourself in your subscriber’s shoes and think about what they would want to read. If you’re passionate about your subject, it’s easy to inspire others – so go ahead and let your enthusiasm shine through!

FAQs on Permission Opt In Email Sample

What is a permission opt-in email?

A permission opt-in email is an email message that requests an individual’s consent or permission to receive marketing emails from a business or organization.

Why do businesses need permission opt-in emails?

Businesses need permission opt-in emails to ensure that they are sending emails only to those who are interested in their products, services or offers. This helps to avoid spamming and provides better targeting for email campaigns.

What should be included in a permission opt-in email?

A permission opt-in email should clearly communicate what the recipient is signing up for, include a brief overview of the business/organization, and provide an easy-to-use opt-in mechanism, such as a link or button to click or a checkbox to tick.

Can a business send marketing emails without permission?

No. Sending email marketing messages to individuals who haven’t opted in or given their consent is considered spamming, and can result in penalties and legal action against the business.

Is it necessary to get permission from existing customers before sending marketing emails?

Yes, businesses should still obtain permission before sending marketing emails to existing customers. It is important to give customers the option to unsubscribe or opt-out of future emails.

Can recipients opt-out of marketing emails after giving their permission?

Yes, recipients should be given the option to opt-out of future emails in every marketing email that the business sends. A visible and easy-to-use unsubscribe link or button should be included.

What are the benefits of using permission opt-in emails?

Using permission opt-in emails can help businesses build a more engaged and loyal email subscriber list, improve email open rates and click-through rates, and comply with anti-spam laws and regulations.

Thanks for Reading!

We hope this permission opt-in email sample has been helpful in guiding you towards creating your own. Remember to always ask for permission before sending emails and make sure your content is valuable to your audience. If you have any questions or suggestions, feel free to leave a comment below. Don’t forget to visit our website again for more tips and tricks on email marketing! Keep that inbox full of happy subscribers!