Are you tired of sending emails to your subscribers only to receive lackluster responses, if any at all? If so, it might be time to send a refresher email. A refresher email is a message that reminds your subscribers of who you are, what you do, and why they subscribed to your list in the first place. It can be a powerful way to re-engage subscribers who have gone dormant or simply forgotten about your brand.
If you’re unsure how to craft a refresher email, fear not. There are plenty of examples available online that you can use as inspiration or even edit to fit your brand’s unique voice. In this article, we’ll explore some of the best refresher email samples and break down why they work.
So if you’re ready to boost your open rates, increase engagement, and get your subscribers excited about your brand again, read on. The refresher email sample you’ve been looking for is just a few scrolls away.
The Best Structure for a Refresher Email:
The 4-S Framework
When sending a refresher email, it’s important to structure your message in a way that is easy to understand and follow. That’s why I recommend using the 4-S Framework: Simplify, Summarize, Show, and Suggest.
The first step is to simplify the information you want to convey. Instead of overwhelming your recipient with too much detail, focus on the most important points. Keep your language clear and concise, and use bullet points to break up the text and make it more readable.
Next, summarize the key takeaways from your message. This helps your recipient understand the overall purpose of the email, and makes it easier for them to remember the important details. Be sure to use bold or italic text to emphasize these key points.
After summarizing, show your recipient the information they need to take action. This could include links to resources, important dates or deadlines, or even a step-by-step guide. Make it as easy as possible for them to follow through on your request.
Finally, suggest next steps. This could be anything from asking your recipient to reply with any questions or concerns, to offering additional resources they may find helpful. This helps drive engagement and encourages ongoing communication.
Using the 4-S Framework ensures that your refresher email is clear, concise, and easy to follow. You’ll be able to convey your message effectively, without overwhelming your recipient or leaving them confused about what to do next.
7 Sample Refresher Email Templates
Training Refresher Email
Dear team,
I hope this email finds you well. I wanted to remind you of the upcoming training session on [topic]. As a refresher, this training will cover [specific topics]. It is important that everyone attends to ensure we are all on the same page and up-to-date on best practices.
If you have any questions or concerns about the training, please don’t hesitate to reach out to me or [name of trainer].
Thank you for your attention to this matter.
Security Refresher Email
Dear team,
I wanted to remind everyone of our company’s security policies and protocols. As a refresher, these policies include [specific policies/protocols]. It is important that we all follow these guidelines to ensure the safety of our company and our clients’ information.
If you have any questions or concerns about our security policies, please reach out to our IT department or your supervisor.
Thank you for your attention to this matter.
Customer Service Refresher Email
Dear team,
As a reminder, our company prides itself on providing exceptional customer service. I wanted to take this opportunity to remind everyone of our customer service standards, which include [specific standards or values]. It is important that we all meet these standards to ensure customer satisfaction and loyalty.
If you have any questions or concerns about our customer service standards, please reach out to your supervisor or our customer service department.
Thank you for your attention to this matter.
Health and Safety Refresher Email
Dear team,
I wanted to remind everyone of our company’s health and safety policies and procedures. As a refresher, these policies include [specific policies/procedures]. It is important that we all follow these guidelines to ensure a safe and healthy work environment.
If you have any questions or concerns about our health and safety policies, please reach out to your supervisor or our safety committee.
Thank you for your attention to this matter.
Code of Conduct Refresher Email
Dear team,
I wanted to remind everyone of our company’s code of conduct. As a refresher, this code includes [specific behavior expectations]. It is important that we all conduct ourselves in a professional and respectful manner to maintain a positive work culture.
If you have any questions or concerns about our code of conduct, please reach out to your supervisor or our HR department.
Thank you for your attention to this matter.
Product Updates Refresher Email
Dear team,
I wanted to remind everyone of the recent updates to our products/services. These updates include [specific updates]. It is important that we all familiarize ourselves with these updates to ensure we are providing accurate information to our clients.
If you have any questions or concerns about these updates, please reach out to our product development team or your supervisor.
Thank you for your attention to this matter.
Software Updates Refresher Email
Dear team,
I wanted to remind everyone of the recent updates to our software systems. These updates include [specific updates]. It is important that we all install these updates to ensure the security and functionality of our systems.
If you have any questions or concerns about these updates, please reach out to our IT department or your supervisor.
Thank you for your attention to this matter.
Tips for Writing a Refresher Email
Refreshers are a great way to update your audience, remind them of your brand or service, and keep them engaged. There are a few key tips you can follow to create a successful refresher email:
1. Keep it Short and Sweet
No one wants to read a dissertation when they open an email. Keep your refresher short and to the point. Use concise language and choose a clear and easy-to-read font. This will ensure that your audience absorbs the important information you’re trying to relay.
2. Use Attention-Grabbing Subject Lines
Your subject line is what will make or break the success of your refresher email. Make sure it’s engaging and draws the reader in. Use action verbs and phrases that create a sense of urgency to pique interest. Try to keep your subject line to ten words or less – anything more may come across as spammy or overwhelming.
3. Incorporate Visuals and Graphics
Visuals can help break up the text and make your refresher email more digestible. Use images or graphics to supplement your message and help create a visually appealing email. However, don’t go overboard – too many visuals can be distracting and take away from the message you’re trying to convey.
4. Personalize Your Message
Use your audience’s name and personal details to make them feel seen and heard. A personalized message will help them connect with your brand and will increase the likelihood that they’ll engage further. However, make sure you don’t take this too far – avoid getting too personal and maintaining a professional tone throughout the email.
5. Include a Call-to-Action
Make sure your refresher email has a clear call-to-action (CTA) that directs readers to take action. Whether you want them to visit your website, sign up for a newsletter, or purchase a product, make sure your CTA is clear, concise, and easy to follow. Including a CTA will help increase engagement and conversions.
By following these tips, you can create a successful refresher email that engages your audience and keeps your brand top of mind.
FAQs about Refresher Email Sample
What is a refresher email?
A refresher email is a message sent to remind recipients of a previous message or to update them on the status of a particular issue or topic.
When should I send a refresher email?
You should send a refresher email when you think your recipients may have forgotten about something important or when you want to clarify or emphasize a particular point.
What should be included in a refresher email?
A refresher email should include a brief summary of the previous message, a clear and concise message, and a call to action or a reminder of the next step.
What are the benefits of sending a refresher email?
Sending a refresher email can help ensure that your message is received and understood, improve engagement and response rates, and ultimately lead to better outcomes.
How often should I send a refresher email?
You should only send a refresher email when there is a need to remind your recipients or update them on a particular issue or topic. Avoid sending too many reminders or updates as it may come across as spammy or annoying.
What tone should I use in a refresher email?
You should use a friendly and professional tone in your refresher email. Avoid being too pushy or aggressive as it may turn off your recipients.
How can I measure the success of a refresher email?
You can measure the success of a refresher email by tracking the open and click-through rates, as well as the response or conversion rates. Use this data to refine your messaging and improve future campaigns.
Wrap it Up!
That’s a wrap, folks! We hope that this refresher email sample will come in handy the next time you’re trying to connect with your audience. Remember to keep it short, sweet, and engaging. Don’t forget to thank your subscribers for reading your emails, and offer them a reason to come back for more. Whether it’s exclusive content, a special offer, or simply a friendly hello, make sure your audience feels valued and appreciated. Thanks for reading, and we’ll catch you on the next one!