Are you looking to reconnect with a client but don’t know where to start? If so, you’ve come to the right place! In this article, we’ll be discussing how to craft the perfect email to reconnect with a client and potentially reignite your business relationship.
It’s not uncommon for communication between clients and businesses to fall off over time. Perhaps both parties got busy, or maybe the client decided to take their business elsewhere. Whatever the reason, reigniting that relationship could be crucial for your business’s growth.
So, if you’re ready to take the first step toward reconnecting with a client, we’ve got you covered. Throughout this article, we’ll be providing you with examples of how to write a convincing email that will grab your client’s attention, remind them of your business’s value, and encourage them to take action.
It’s essential to note that these examples are just that – examples. You’ll want to personalize them to fit your business’s unique communication style and the specific client in question. But don’t worry, we’ll be providing plenty of tips and tricks along the way to help make the process easy and efficient.
Are you ready to start the journey of reconnecting with your past clients? Then let’s dive into the world of persuasive email writing and give your business the boost it needs.
The Best Structure for Reconnecting with a Client Via Email
Reconnecting with a client who has been out of touch can be a challenge. However, it is essential to maintain relationships with former clients as it helps in building credibility and future sales. Sending an effective email to reconnect with your clients is crucial to improving and retaining long-term business relationships. Here is a step-by-step guide on creating the best structure for a sample email to reconnect with a client.
1. Use an Appropriate Subject Line
The first and most important step in reconnecting with a former client via email is to create an appropriate subject line. Choose a subject line that is brief yet intriguing, which would encourage your client to open the mail. Some examples might include “Reconnecting with a past client,” “Let’s catch up,” or “Long time no speak.”
2. Begin with a Personal Greeting
The personal touch of beginning an email with a greeting sets the tone for the rest of the message. Address your client with their name and acknowledge the time that has passed since you last spoke to make them feel valued and appreciated. Some examples are “Dear John,” “Hi Sarah, it’s been a while,” or “Hey there, how are you doing?”
3. Remind the Client of Your Relationship
After greeting your client, remind them of your past relationship. Include the project or service that you worked on together, how long you collaborated, and how you performed. This recap helps your client reminisce on the professional bond and sets the foundation for future interaction. Some examples of reminder statements might be “We worked together on the successful project last year,” “I enjoyed collaborating with you on the ABC deal recently,” or “We have not spoken since the conference last year.”
4. Offer Value
Your email must provide value to your client. You need to demonstrate why reopening communication is beneficial for both parties. Introduce your clients to new services, resources, or ideas to solve their problems or pain points. Provide relevant industry insights or share success stories to inspire them. This way, clients view you as a valuable resource rather than someone who wants to sell something. Examples might include “I recently read a piece of research that I knew would interest you,” “I thought you would be interested in an innovative tool that could be useful to your business,” or “I wanted to share our new report with you that showcases our successful solutions to some of the challenges you have mentioned in the past.”
5. Ask for a Call or Meeting
Remember to conclude the email with a strong call-to-action that entices your former client to take action. Suggest an option that suits them – whether it is a call, meeting, or video chat, to reconnect in person. Specify clearly that you are flexible with scheduling and are looking forward to hearing from them soon. Examples of a strong CTA are “Why don’t we catch up over coffee next week?” or “Let’s schedule a quick call next Tuesday so you can hear more about our new services.”
With the above steps, you can craft an effective email that is sure to rekindle your client relationships and pave the way for future business dealings. Remember, always be professional, genuine, and strive to add value to your clients, and success will follow.
Author: Tim Ferriss
Email Templates to Reconnect with Clients
Following Up After a Meeting
Dear [Client Name],
Thank you for taking the time to meet with me last week. It was great to catch up and discuss your business needs. I wanted to follow up on our conversation and see if you have any further questions or concerns that we can address.
We value your partnership and look forward to continuing to work with you. Please don’t hesitate to reach out if there is anything we can assist you with.
Checking In After Service Completion
Dear [Client Name],
I hope this email finds you well. It has been some time since we last interacted, and I wanted to follow up with you to see how the recent service we provided has been working out. We take great care in ensuring that our clients are fully satisfied with their experience, and your feedback is essential to this process.
If there is anything that we can do to improve our service, please do not hesitate to let us know. We value your business and hope to continue working with you in the future.
Reconnecting After a Long Break
Dear [Client Name],
It has been some time since we last spoke, and I wanted to touch base and see how things are going with your business. I am interested to know if there are any areas where we can provide support or assistance.
We appreciate your business and hope to continue our partnership. If you have any needs or concerns, please do not hesitate to contact us.
Following Up on a Proposal
Dear [Client Name],
Thank you for considering our proposal for your business needs. I wanted to follow up and see if you had any questions or concerns regarding the proposal we provided.
We value the opportunity to work with you and believe that we can provide the service and support that your business requires. If you need any further information or clarification, please let us know.
Following Up on an Event
Dear [Client Name],
I wanted to thank you for attending our recent event and making it a great success. We appreciate your support and hope that you found the event informative and engaging.
It was a pleasure to see you and catch up on the latest news about your business. We look forward to continuing to work with you and hope to see you at future events.
Checking In After a Product Launch
Dear [Client Name],
I hope this email finds you well. I wanted to touch base with you after the recent launch of our new product. We value your feedback and would appreciate any comments or concerns you may have regarding the product’s performance.
Your satisfaction is our top priority, and we are committed to providing you with the best products and services possible. If there is anything we can do to support your business, please let us know.
Reconnecting After a Change in Management
Dear [Client Name],
I wanted to take a moment to introduce myself as the new [Position] at [Company Name]. I understand that there has been a change in our business relationship, and I wanted to touch base and see how things are going.
We value your business and are committed to providing you with the best possible service. If there is anything that we can do to support your business, please do not hesitate to let us know.
Tips for Writing a Reconnection Email to Clients
Reconnecting with past clients through email is a great way to remind them of your services and potentially gain new business. However, crafting a successful reconnection email is not always easy. Here are a few tips to help you write a sample email that will reignite the interest of your former clients:
- Start with a personalized greeting: Begin your email by addressing your former client by name. A generic greeting can make your email seem like spam and decrease the chances of it being read.
- Remind them of past work: Briefly remind them of the projects or services you provided for them in the past. This will help jog their memory and re-establish a connection.
- Highlight your current work: After refreshing their memory of your past work, inform them about the projects and services you are currently offering. Let them know about any new services or updates to your business.
- Offer them something of value: Give them a reason to do business with you again. This could be a complimentary consultation, a discounted service or a special offer for returning customers.
- End with a clear call to action: Close the email with a clear call to action, such as scheduling a phone call or in-person meeting.
- Keep it concise: Be mindful of your former client’s time and keep the email brief and to the point.
- Follow up: If you don’t receive a response to your sample email, don’t be afraid to follow up with a friendly reminder. Sometimes it takes a few gentle nudges to reignite a business relationship.
By following these tips, you can write a reconnection email that will help renew the interest of your former clients and potentially gain new business.
FAQs about Sample Email to Reconnect with Clients
What is a sample email to reconnect with a client?
A sample email to reconnect with a client is a template email that you can use to reach out to clients with whom you haven’t had contact for a while. It aims to reconnect with clients and/or resume a dialog that was once initiated.
Why is it important to reconnect with clients?
Reconnecting with clients is important because it helps to maintain a relationship and reminds them that you are still around. It also gives you an opportunity to update them on new products/services, seek feedback and perhaps even generate new business.
What should I include in a sample email to reconnect with clients?
A sample email to reconnect with clients should be brief and engaging. It should start with a friendly greeting and express interest in catching up or reminiscing. Additionally, it could include an update on your business or any relevant news that you think might be interesting for them.
How should I structure the sample email to reconnect with clients?
The sample email to reconnect with clients should be structured in a way that flows effortlessly and puts the reader at ease. You could start with a line that shows appreciation and acknowledgement of past interactions before moving on to state your purpose.
What tone should I adopt in a sample email to reconnect with clients?
The tone of the email should be friendly, warm and enthusiastic. It should convey a genuine interest in rekindling the relationship with the client and catching up.
Should I follow up if I don’t get a response?
Yes, it’s always a good idea to follow up if you don’t get a response to your sample email to reconnect with clients. It demonstrates your persistence and commitment to the relationship. Additionally, it could be an issue with their email server or them just being too busy.
How often should I reconnect with clients?
There’s no hard and fast rule on how often you should reconnect with clients. However, it’s ideal to strike a balance between checking in too frequently and not enough. A good guide would be to check in at least a couple of times a year, especially if there’s an opportunity for them to take action on your email e.g. reminding them of a sale or promotion.
That’s all from me about the sample email to reconnect with a client. I hope you found it helpful and insightful. It can be daunting to reach out to old clients, but it’s always worth it if it leads to a new business opportunity. Thanks for reading, and do come back for more tips on making the most out of your professional network. Have a great day!