Sample Email to Reconnect with Old Clients: How to Revive Business Relationships

Are you struggling to reconnect with your old clients? Do you feel like your outreach emails are falling flat? Well, don’t worry, because I have a solution for you. In this article, I’ll be sharing with you a sample email that you can use to successfully reconnect with old clients. But not only that, I’ll also be giving you examples of how to personalize the email and make it your own. So, whether you’re a freelancer or a business owner, this article is for you. Get ready to rekindle those valuable relationships and potentially open the door to new opportunities. Let’s dive in!

The Perfect Structure for Emailing Old Clients

Reconnecting with old clients is not only a great way to bring in some business, but it’s also a fantastic opportunity to rekindle old connections and relationships. However, crafting the perfect email that will get a response can be tricky. The structure of your email is critical if you want to succeed. Here’s a breakdown of the best structure for an email to reconnect with old clients, in Tim Ferris’ writing style:

Subject Line

The subject line of your email is the first thing your recipient will see. This is where you need to capture their attention and make them want to open your message. You can use a hint of personalization, humor, curiosity or highlighting the benefit for the customer as the subject line. Examples: “Long time no talk! Let’s catch up?”, “Reviving Connections: Reconnecting with past clients”, or “Exclusive Offer just for you – Time Limited”.

Opening Paragraph

The opening paragraph of your email is crucial because it sets the tone for the entire message. Your opening should be warm, friendly and engaging. Start with a personal greeting, acknowledge the time passed since you last spoke, and express your desire to reconnect. Also, show sincere interest to learn about the customer’s challenges they are facing. You can start with a phrase like: “I hope this email finds you well! I’ve been through my contacts, and I came across your name. It’s been a while since we last spoke, and I wanted to reach out to see how you are doing. I’m curious about what has changed with your business over the years and how I can assist.”

Body Paragraphs

The body of your email is where you can explain what you’ve been up to and how you can be helpful. Share your recent success stories, new products or services, and any relevant information that could benefit your client. Don’t make it all about you; The focus should remain on the customer. Additionally, include some personalized questions that show a genuine interest in your client. This is an excellent chance to show them that you care and have been thinking about them. Also, provide some social proof like awards, industry recognition, or testimonials. Say something like this “I’ve had some recent success, and it reminded me of how valuable our past work was. Can you share any updates or news with me about your business objectives and goals? My latest services are helping businesses upsell their products, increase customer satisfaction, and reduce operational costs.”

Closing Paragraph

The closing paragraph should reiterate your intention to stay in touch and express your willingness to provide value moving forward. Provide a clear call-to-action that lets the client know what the next steps are. Examples of CTA would be: booking a call, hopping on a Zoom call, setting up a meeting, or connecting on Linkedin. Most importantly, thank the client for their time and let them know that you’re looking forward to hearing from them soon. Referencing to their reply would be an excellent way to keep the conversation going. A good closing sentence could look something like this: “I would love to catch up more in detail and discuss these further. If you have time, let’s hop on a Zoom call next week. Please let me know if this works for you”.

In conclusion, sending an email to reconnect with old clients is an essential part of maintaining relationships and generating business. Following the above structure, you’ll be able to craft an effective email that gets noticed and gets results.

Email Templates to Reconnect with Old Clients

Checking In After a Long Time

Dear [client’s name],

It’s been a while since we last talked and I hope this email finds you well. I just wanted to check in and see how you’ve been doing. Perhaps it’s time to catch up over a cup of coffee and discuss how we can continue our professional relationship and make it even better. Let me know if you’re free next week. Looking forward to your reply!

Best regards,

[Your name]

Offering a Limited-time Discount

Dear [client’s name],

As one of our valued clients, I wanted to extend this exclusive discount offer to you. From now until the end of the month, we are providing a 20% discount on all our services. Don’t miss out on this limited-time promotion. Let’s discuss how we can work together to enhance your business operations and how we can continue serving your needs with excellence. Please let me know if this piqued your interest.

Warm regards,

[Your name]

Sharing Industry Insights

Dear [client’s name],

I hope that this message finds you well. As someone who has always kept up with industry news and trends, I thought you would be interested in the latest developments in [insert industry topic]. I would love to know your thoughts on this as well. If you’re interested, let’s catch up soon and share ideas on how we can harness this knowledge to advance our goals. Let me know!

Best wishes,

[Your name]

Introducing our New Products or Services

Dear [client’s name],

I wanted to share the exciting news with you that we have just launched some new products/services on our site. We are committed to enhancing our services and offerings to our clients, so I thought you might be interested in learning about them. Please take a look at our website and let us know what you think. We are eager to know your feedback and even more excited to collaborate with you to utilize these services. Thank you for your attention!

Kindly regards,

[Your name]

Reconnecting After a Long Absence

Dear [client’s name],

I hope this email finds you well and thriving. It’s been a while since we have spoken, and we truly miss having you on board. We are keen on re-establishing our professional relationship with folks like you, and I am writing to extend the offer to reconnect with you. I’m available for a call or meeting at your earliest convenience to discuss how we can regain your trust and win your business back. Looking forward to hearing from you soon.

Best regards,

[Your name]

Expressing Gratitude for Past Collaborations

Dear [client’s name],

I hope this email finds you in good health and high spirits. I wanted to take the time to let you know that it was a pleasure working with you in the past. The teamwork between us and the professionalism you displayed have had a positive impact on my career, and I’m grateful for the opportunity to have collaborated with you in the past. It would be an honor to work with you again, and even strengthen our bond. Let’s speak soon!


[Your name]

Inviting to Networking Event

Dear [client’s name],

I hope this email finds you well. I wanted to invite you to a networking event for professionals like yourself. It’s a great opportunity to meet other people in the industry, exchange ideas, and make new connections. The event is being held on [insert date], and I’d love for you to join me. Please let me know if you can attend. It would be wonderful to see you there!

Best wishes,

[Your name]

Tips for Reconnecting with Old Clients via Email

Reconnecting with old clients via email can be a daunting task, but with the right approach, it can be a great opportunity to rekindle old relationships and potentially win back some business. Here are some tips to consider when drafting your email:

  • Research your old clients: Before reaching out to old clients, take some time to research their current status and any recent news or updates about their business. This will help you personalize your email and show that you’ve taken a genuine interest in their well-being.
  • Start with a personalized subject line: Your email subject line should be attention-grabbing and personalized to each individual recipient. Avoid generic subject lines like “Checking In” and instead, try using a specific topic or question related to their business or industry.
  • Mention past successes: In your email, remind your old clients of past successes you’ve had working together. This will show them that you remember and value their business and can help build trust in your relationship.
  • Offer something of value: To entice your old clients to consider working with you again, offer something of value in your email. This could be a special discount or promotion, exclusive access to a new product or service, or even just a helpful industry resource or article.
  • Use a friendly and conversational tone: Avoid using overly formal language in your email and instead, write in a friendly and conversational tone. This will help your old clients feel more comfortable and open to discussing potential business opportunities with you.
  • Include a clear call-to-action: Finally, make sure to include a clear call-to-action in your email. Whether it’s asking for a meeting or phone call, or simply a reply to your email, give your old clients a specific next step to take in order to move forward with reconnecting.

Overall, reconnecting with old clients via email requires a thoughtful and personalized approach. By doing your research, offering something of value, and using a friendly tone, you can increase the chances of rekindling old relationships and potentially winning back some business in the process.

Frequently Asked Questions

What should I write in my email to reconnect with old clients?

Begin by reminding them of your past relationship and express your genuine interest in catching up with them. Personalize your message, use a friendly tone, and ask open-ended questions to encourage their response.

Is it appropriate to attach promotional materials in my email to old clients?

Avoid attaching promotional materials in your initial email. Focus on re-establishing the connection and building rapport before discussing business. Save promotional materials for a later message when they have shown interest in your product or service.

How soon should I send a follow-up email if I don’t get a response from the first one?

Wait for about a week to ten days before sending a follow-up email. Keep in mind that people have busy lives and may have missed your email or forgotten about it. A friendly reminder with a call-to-action can prompt them to respond.

How can I make my email more memorable and stand out among the heaps of emails that clients receive?

Use an eye-catching subject line that creates curiosity or value for them. Use personalization, humor, or storytelling to make your email more engaging and memorable. Keep it brief and to the point, and always end with a call-to-action.

What if a client responds negatively or does not want to continue our business relationship?

Respect their decision and move on graciously. Take the opportunity to ask for their feedback on what went wrong and use it constructively to improve your business. A good gesture is to thank them for their past business and offer to keep in touch in case they need your service in the future.

What should I do if a client responds positively and wants to schedule a meeting or call?

Reply promptly and agree on a convenient time to meet or call. Confirm the date, time, and agenda of the meeting, and make sure to prepare well for it. Remember to keep the conversation light and friendly, and focus on building trust and connection before discussing business.

How often should I follow-up with my old clients after reconnecting with them?

Follow-up intermittently and meaningfully. It is easy to come across as too pushy or desperate if you follow-up too frequently. Plan your follow-ups strategically and offer value or help to your clients without asking for anything in return. Keep the relationship warm and genuine over time, and you can earn their trust and loyalty in the long run.

Time to Reconnect and Get Back in Touch!

So there you go! That’s how you can easily reconnect with old clients through email. Always remember that a personalized approach will help you build stronger relationships, and that’s the key to winning your clients back. Take some time to craft your message and be genuine in your intentions. Keep it casual, light, and straightforward. Remember that good relationships take time and effort, and if you follow my tips, you’re sure to get that relationship back on track. Thanks for reading, and don’t forget to visit my blog again for more tips and tricks. Good luck!